- Results

One Million Thanks – LA-Z-BOY
www.rpa.com/work/project/la-z-boy-thanks

One Million Thanks. In a gesture of appreciation, La-Z-Boy® donated $1 million worth of furniture to nurses during the COVID-19 pandemic.

One Million Thanks. In a gesture of appreciation, La-Z-Boy® donated $1 million worth of furniture to nurses during the COVID-19 pandemic.

Advertising, Video Games and the Metaverse
"Simplicity is key" at the moment for brands and marketers.
www.rpa.com/insights/articles/advertising-video-games-and-the-metaverse-ad-forum

With so many forms of digital media, and new ones always on the horizon, how do you determine which way of pushing content is the most viable?

With so many forms of digital media, and new ones always on the horizon, how do you determine which way of pushing content is the most viable?

Farmers Insurance® Teams Up with Red One – Farmers Insurance®
www.rpa.com/work/project/farmers-blending-holiday-magic-buddy-comedy-action-and-insurance-farmers-insurance-r-teams-up-with-red-one

Teams Up with Red One. For the holiday season, RPA and Farmers Insurance teamed up with Red One to create a co-branded campaign that blends J.K.

Teams Up with Red One. For the holiday season, RPA and Farmers Insurance teamed up with Red One to create a co-branded campaign that blends J.K.

Online Shopping Tools  – Honda
www.rpa.com/work/project/honda-online-shopping-tools

This brought added value to the website and helped pave the way to purchase.

This brought added value to the website and helped pave the way to purchase.

We turn complexity into digital experiences that customers love.
RPA Customer Experience
www.rpa.com/expertise/customer-experience

With inputs from our Creative, Strategy, and Media partners, we identify the most meaningful connection points for your customers and design go-to-market

With inputs from our Creative, Strategy, and Media partners, we identify the most meaningful connection points for your customers and design go-to-market

Thinking Outside and Inside the Litter Box  – Halo
www.rpa.com/work/project/halo-thinking-outside-and-inside-the-litter-box

When we considered Halo’s key points of differentiation, we decided to highlight what comes “out.”.

When we considered Halo’s key points of differentiation, we decided to highlight what comes “out.”.

Apartments.com at Ten: From Unknown to Unrivaled  – apartments.com
www.rpa.com/work/project/apartments-com-at-ten-from-unknown-to-unrivaled

Apartments.com was relatively unknown, trailing its biggest competitor, Craigslist, by 19 points in unaided awareness.

Apartments.com was relatively unknown, trailing its biggest competitor, Craigslist, by 19 points in unaided awareness.

Discover how we drive sales through smarter connections by harnessing retail media, emotional engagement, and data-driven strategy for our client Pocky.
How Pocky Drives Sales Through Smarter Connections
www.rpa.com/insights/articles/how-pocky-drives-sales-through-smarter-connections

Here, it became clear that a one-size-fits-all approach does not apply across all retailers.

Here, it became clear that a one-size-fits-all approach does not apply across all retailers.

Hispanic Gen Z & Money. It’s Complicated.
Millonario Mindset
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-3-the-millonario-mindset

One thing that’s unique to Hispanics, though, is that there is often significant financial need.

One thing that’s unique to Hispanics, though, is that there is often significant financial need.

We rolled out the spot in three phases, and phase one was an unprecedented move.

RPA.com privacy policy.
Privacy Policy | RPA
www.rpa.com/privacy-policy

We may also use your information to customize your visits to our websites and tailor our websites to better meet your needs.

We may also use your information to customize your visits to our websites and tailor our websites to better meet your needs.

We Specialize in Working with Complex Organizations.
Marketing for Complex Organizations | RPA
www.rpa.com/about/complex-organizations

Many marketing teams need to work closely with independent operators that are primary connection points between the brand and its customers.

Many marketing teams need to work closely with independent operators that are primary connection points between the brand and its customers.

Apartments.com: Brad Bellflower Campaign | RPA
www.rpa.com/work/case-study/apartments-com-brad-bellflower-campaign

Before Apartments.com, finding a place to rent often meant a dark journey through a patchwork of dubious websites, mom-and-pop regional services and the

Before Apartments.com, finding a place to rent often meant a dark journey through a patchwork of dubious websites, mom-and-pop regional services and the

Building brands while building the business
My 7-Layer Dip Recipe for Long-Lasting Advertising Success
www.rpa.com/insights/articles/my-7-layer-dip-recipe-for-long-lasting-advertising-success-muse

Combining those into one cohesive platform that can evolve and adapt to changing market trends. This adds value for your customers. 2. Guacamole.

Combining those into one cohesive platform that can evolve and adapt to changing market trends. This adds value for your customers. 2. Guacamole.

Hispanic Gen Zers & The Familismo Effect
Hispanic Gen Z: "The Hardest Thing I’ve Ever Done in My Life"
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-2-the-hardest-thing-ive-ever-done-in-my-life

As one Gen Z Hispanic puts it in a conversation on BuzzFeed’s.

As one Gen Z Hispanic puts it in a conversation on BuzzFeed’s.

Built to be valuable.
Careers Privacy Policy
www.rpa.com/careers-privacy-policy

reimbursements [or purchases from the Company]); Internet or network activity information, such as browsing history and interactions with our online systems and websites

reimbursements [or purchases from the Company]); Internet or network activity information, such as browsing history and interactions with our online systems and websites

RPA.com legal terms & conditions.
Terms & Conditions of Use | RPA
www.rpa.com/terms-and-conditions

Access to and use of the Rubin Postaer and Associates (“RPA”) website (“Site”) at which these Terms of Service (“Terms”) are posted are subject to the

Access to and use of the Rubin Postaer and Associates (“RPA”) website (“Site”) at which these Terms of Service (“Terms”) are posted are subject to the

Meet the 27 rising stars of adtech solving advertisers’ toughest challenges – RPA
www.rpa.com/work/project/meet-an-rpa-game-changer-amina-asim

They're also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according

They're also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according

Connecting brands with people in ways that create value for both.
RPA Strategy
www.rpa.com/expertise/strategy

We believe in getting under the skin of our audiences, and mapping out a complete picture of their lives, identifying what we call connection points.

We believe in getting under the skin of our audiences, and mapping out a complete picture of their lives, identifying what we call connection points.

Identity Shifters
www.rpa.com/insights/identity-shifters

For them, having one static “self” simply doesn’t make sense for the ever-altering, instantaneous, always-connected world in which they live.

For them, having one static “self” simply doesn’t make sense for the ever-altering, instantaneous, always-connected world in which they live.

Humanizing data to drive business outcomes.
RPA Analytics + Insights
www.rpa.com/expertise/marketing-intelligence

Focused on trafficking, the team ensures every placement is accurately tagged, fully trackable, and ready to perform from day one.

Focused on trafficking, the team ensures every placement is accurately tagged, fully trackable, and ready to perform from day one.

Discover how to navigate the ever-changing ad-tech landscape and learn strategies for investing in first-party data, ensuring transparency, and leveraging privacy-friendly technologies to stay ahead. Perfect for brand marketers looking to thrive in a privacy-first world.
Navigating the Ever-Changing Landscape of Ad-Tech
www.rpa.com/insights/articles/navigating-the-ever-changing-landscape-of-ad-tech

And not to mention the rise in hacks that target consumer data, with the most recent one impacting, well, all of us, in which. 2.9 billion personal records

And not to mention the rise in hacks that target consumer data, with the most recent one impacting, well, all of us, in which. 2.9 billion personal records

Rebranding a Non-Profit to Increase Donations – End Kids Cancer Foundation
www.rpa.com/work/project/end-kids-cancer-foundation-signs-psa

Next, we launched a new website, shifting its focus to provide both helpful information to parents in need and compelling reasons to donate funds.

Next, we launched a new website, shifting its focus to provide both helpful information to parents in need and compelling reasons to donate funds.

ShopHonda.com – Honda
www.rpa.com/work/project/honda-shophonda-website-redesign

The new ShopHonda website simplifies the process by helping people find the right vehicle faster than ever before.

The new ShopHonda website simplifies the process by helping people find the right vehicle faster than ever before.

How Gen Zers are Redefining What it Means to be Hispanic
You Know You're Hispanic When...
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-4-you-know-youre-hispanic-when

But others pointed out that earlier generations often discouraged their children from learning Spanish due to assimilation pressures; 2. in part because

But others pointed out that earlier generations often discouraged their children from learning Spanish due to assimilation pressures; 2. in part because

The Honda Classic – Honda
www.rpa.com/work/project/the-honda-classic-honda

Every year at the Honda Classic, there’s one question on the minds of the athletes, aficionados, and fans: Which golfer will have the skill and the guts

Every year at the Honda Classic, there’s one question on the minds of the athletes, aficionados, and fans: Which golfer will have the skill and the guts

Jerry Seinfeld Will Give Almost Anything to Get the Very First NSX – Acura
www.rpa.com/work/project/acura-nsx-jerry-seinfeld-super-bowl-spot

Not only was this one of the most popular spots of the big game, it was also named one of the top 10 Super Bowl commercials ever.

Not only was this one of the most popular spots of the big game, it was also named one of the top 10 Super Bowl commercials ever.

Ding Dong – Homes.com
www.rpa.com/work/project/homes-com-ding-dong-the-better-way-to-home-shop

All under one simple phrase: “We’ve done your home work.”.

All under one simple phrase: “We’ve done your home work.”.

Making Farmers Unmistakably Farmers – Farmers Insurance
www.rpa.com/work/project/farmers-doesnt-compromise

Farmers Insurance has built its brand through distinctive brand assets like spokescharacter Professor Burke and one of advertising’s most recognizable

Farmers Insurance has built its brand through distinctive brand assets like spokescharacter Professor Burke and one of advertising’s most recognizable

The results of our many long-term client relationships are the proof that we are very, very good at what we do.

We’ve helped them grow to become one of the leading car brands in the United States.

A Media Plan that Makes the Whole Campaign Smarter – apartments.com
www.rpa.com/work/project/apartments-com-media-plan-that-learns

One high-performing audience that we identified through audience testing, for instance, was newly engaged couples.

One high-performing audience that we identified through audience testing, for instance, was newly engaged couples.

We’ve Done Your Home Work – Homes.com
www.rpa.com/work/project/weve-done-your-home-work-homes-com

Buying a home is one of the most consequential decisions most people will ever make, which is why they want to feel knowledgeable and armed with as many

Buying a home is one of the most consequential decisions most people will ever make, which is why they want to feel knowledgeable and armed with as many

Getting Farmers Insurance Open Ready with Rickie Fowler – Farmers Insurance®
www.rpa.com/work/project/farmers-insurance-open-ready-with-rickie-fowler-video

If there’s one thing that both Farmers. ®. and Rickie Fowler have learned from experience, it’s that just a little bit of preparation can go a long way

If there’s one thing that both Farmers. ®. and Rickie Fowler have learned from experience, it’s that just a little bit of preparation can go a long way

Mario Andretti, Personal Chauffeur – Honda
www.rpa.com/work/project/mario-andretti-personal-chauffeur-honda

The Honda affiliation with INDYCAR highlights the manufacturer’s celebrated racing spirit, as well as the advanced technology found in every one of their

The Honda affiliation with INDYCAR highlights the manufacturer’s celebrated racing spirit, as well as the advanced technology found in every one of their

The Place to Find a Place – apartments.com
www.rpa.com/work/project/apartments-com-the-place-to-find-a-place-campaign

To own the category in this next evolution of our campaign, we leaned into our renting expertise and reminded our audience that no one knows more about

To own the category in this next evolution of our campaign, we leaned into our renting expertise and reminded our audience that no one knows more about

RPA approaches the Super Bowl as the biggest business moment, bringing decades of strategic, creative, and media expertise to drive real outcomes for brands.
The Super Bowl Is the Biggest Stage in Business.
www.rpa.com/insights/articles/super-bowl-2026

At RPA, we’ve spent over three decades approaching game day as a true business moment, one with high stakes, high expectations, and impact that extends

At RPA, we’ve spent over three decades approaching game day as a true business moment, one with high stakes, high expectations, and impact that extends

A New Truck to Love  – Honda
www.rpa.com/work/project/a-new-truck-to-love-honda

So we honed in on one feature of the new Ridgeline — the unique truck-bed audio — and created a simple story with an unexpected payoff, built around one

So we honed in on one feature of the new Ridgeline — the unique truck-bed audio — and created a simple story with an unexpected payoff, built around one

Do real work, for real clients as an RPA Intern.
Internships in Advertising in LA | RPA
www.rpa.com/careers/internships

One-on-one mentorships. Executive office hours. Morning roundups. Helpful reviews and continuous feedback to help you reach the next level.

One-on-one mentorships. Executive office hours. Morning roundups. Helpful reviews and continuous feedback to help you reach the next level.

Quinn Rufener and Gabriel Lichstein on why cringe is a powerful tool
Good Cringe/Bad Cringe
www.rpa.com/insights/articles/good-cringe-bad-cringe-lbb

In season one of HBO’s Succession, we find ourselves at the 80th birthday party of media mogul Logan Roy.

In season one of HBO’s Succession, we find ourselves at the 80th birthday party of media mogul Logan Roy.

Time to Get Away Dynamic Digital Billboards – Southwest Airlines
www.rpa.com/work/project/southwest-airlines-time-to-get-away-dynamic-digital-billboards

One used real-time traffic data that compared current drive times to nearby cities versus flight times to Southwest’s international destinations.

One used real-time traffic data that compared current drive times to nearby cities versus flight times to Southwest’s international destinations.

While They Rebuilt the Team, We Rebuilt the Image – LA Kings
www.rpa.com/work/project/while-they-rebuilt-the-team-we-rebuilt-the-image-la-kings

They had traded away the Great One. Their previous owner was in jail. And there were thousands of empty seats every night.

They had traded away the Great One. Their previous owner was in jail. And there were thousands of empty seats every night.

Where There’s Hockey, There’s Honda – Honda
www.rpa.com/work/project/where-theres-hockey-theres-honda

No one had done anything like it before. Honda, and the NHL, were very happy with it.

No one had done anything like it before. Honda, and the NHL, were very happy with it.

Making B2B Feel More Human-to-Human  – Intuit
www.rpa.com/work/project/intuit-quickbooks-own-it

with “OWN IT Every Day,” a social platform that celebrated and supported small business owners, and gave them a way to share their advice and ideas with one

with “OWN IT Every Day,” a social platform that celebrated and supported small business owners, and gave them a way to share their advice and ideas with one

The Fastest Man with No Legs – Facebook
www.rpa.com/work/project/fastest-man-with-no-legs-facebook-portal

One of the fastest athletes in the world would not compete in Tokyo.

One of the fastest athletes in the world would not compete in Tokyo.

#VaccinesWork – UNICEF
www.rpa.com/work/project/unicef-vaccineswork-social-campaign

The World Health Organization has ranked vaccine hesitancy as one of the top-10 health threats in the world for 2019.

The World Health Organization has ranked vaccine hesitancy as one of the top-10 health threats in the world for 2019.

Welcome to the Rewards Center – ARCO
www.rpa.com/work/project/arco-welcome-to-the-rewards-center

To extend the world of the Rewards Center beyond TV, we created a series of social-first videos inspired by trending formats — including one where Hanna

To extend the world of the Rewards Center beyond TV, we created a series of social-first videos inspired by trending formats — including one where Hanna

Big game insights from Joe Baratelli
The Super Bowl Moment is Here to Stay
www.rpa.com/insights/articles/the-super-bowl-moment-is-here-to-stay

It is the one annual moment when brand marketing can get in front of millions of engaged people. And comparatively speaking, the Super Bowl wins.

It is the one annual moment when brand marketing can get in front of millions of engaged people. And comparatively speaking, the Super Bowl wins.

Inspiring a Customer Base to Feel Like a Community…  – Southern California Edison
www.rpa.com/work/project/southern-california-edison-we-have-the-power-campaign

Because whether you’re Frank or Francis, Damien or Danielle, every one of us now has the power to make a clean-energy California.

Because whether you’re Frank or Francis, Damien or Danielle, every one of us now has the power to make a clean-energy California.

Crafting a Native Social Media Presence – Farmers Insurance®
www.rpa.com/work/project/farmers-crafting-a-native-social-media-presence

As we brought this approach to life, we've already seen promising results as one of our first few videos created for the Farmers Insurance TikTok account

As we brought this approach to life, we've already seen promising results as one of our first few videos created for the Farmers Insurance TikTok account

Bridging the Gap Between Brand and Performance – TXU
www.rpa.com/work/project/txu-energy-the-conversation

And we seamlessly combined elements of brand and performance marketing under one campaign umbrella.

And we seamlessly combined elements of brand and performance marketing under one campaign umbrella.

“Share a Life Event” Facebook Campaign – End Kids Cancer Foundation
www.rpa.com/work/project/end-kids-cancer-foundation-share-a-life-event-facebook-campaign

It’s giving hope to children with cancer that one day they too can experience these milestones.”. See more on this topic.

It’s giving hope to children with cancer that one day they too can experience these milestones.”. See more on this topic.

A New Kind of Digital Experience – Farmers Insurance®
www.rpa.com/work/project/farmers-insurance-digital-experience

Each one treated our audience to new perspectives on unbelievable, but true, insurance claims. And, of course, more of Professor Burke.

Each one treated our audience to new perspectives on unbelievable, but true, insurance claims. And, of course, more of Professor Burke.

Creating impactful, iconic work since 1986.
RPA Creative Marketing & Advertising Agency
www.rpa.com/expertise/creative

Websites. Experiential. Content Creation. Email. POP. Performance Marketing. Sales Training. CG Asset Creation. Motion Graphics. 360 Campaigns.

Websites. Experiential. Content Creation. Email. POP. Performance Marketing. Sales Training. CG Asset Creation. Motion Graphics. 360 Campaigns.

Hugfest – Honda
www.rpa.com/work/project/honda-safety-bruce-willis-super-bowl-commercial

The Super Bowl is many things, but quiet is not one of them. And that’s where we saw the white space.

The Super Bowl is many things, but quiet is not one of them. And that’s where we saw the white space.

Fastest Seat in Sports – Honda
www.rpa.com/work/project/fastest-seat-in-sports-honda

®. or one of 12 other races. Paris. Vegas. See more on this topic. Related Work. fastest-seat-in-sports-honda.

®. or one of 12 other races. Paris. Vegas. See more on this topic. Related Work. fastest-seat-in-sports-honda.

Leader in Renting... Still? Yes. – Apartments.com
www.rpa.com/work/project/apartments-dot-com-the-place-to-list-a-place

Intuitively similar to social media content, our videos show that any amenity and appliance is just one swipe away.

Intuitively similar to social media content, our videos show that any amenity and appliance is just one swipe away.

We’re Right Here – Cedars Sinai
www.rpa.com/work/project/cedars-sinai-were-right-here

By reshaping perception and reinforcing trust, RPA helped turn a respected brand into a more accessible one, driving growth across the network and proving

By reshaping perception and reinforcing trust, RPA helped turn a respected brand into a more accessible one, driving growth across the network and proving

Apartments.com: The Universal Leader In Renting – Apartments.com
www.rpa.com/work/project/the-universal-leader-in-renting-apartments-com

We wanted to remind them that, as the category leader, no one knows more about renting or cares more about renters than Apartments.com.

We wanted to remind them that, as the category leader, no one knows more about renting or cares more about renters than Apartments.com.

Who exactly are we talking about when we talk about (Hispanic) Gen Z?
Who Are "Gen Z Hispanics?"
www.rpa.com/insights/articles/hispanic-gen-z-dispatch-1-who-are-gen-z-hispanics

According to one source, while Gen Z overall is “the least religious generation we’ve had in American history,” Hispanic Gen Zers are much more likely

According to one source, while Gen Z overall is “the least religious generation we’ve had in American history,” Hispanic Gen Zers are much more likely

My Account Redesign – Southern California Edison
www.rpa.com/work/project/southern-california-edison-my-account-redesign

The SCE My Account dashboard is the primary customer touchpoint for most visitors to Southern California Edison’s website.

The SCE My Account dashboard is the primary customer touchpoint for most visitors to Southern California Edison’s website.