The Super Bowl gets talked about as entertainment.
We’ve always seen it as something more serious.
At RPA, we’ve spent over three decades approaching game day as a true business moment, one with high stakes, high expectations, and impact that extends well beyond the final whistle.
That perspective comes from experience. Since 1994, we’ve built campaigns for category leaders across automotive, finance, real estate, and technology — not as one-off stunts, but as part of long-term growth strategies designed to move brands forward and deliver real business results.
That consistency is no accident. It’s why our legacy on the biggest stage isn’t a streak; it’s a dynasty.
We approach these moments with our clients’ results front and center, bringing disciplined strategy, bold creative, and media precision together to turn attention into momentum.
We believe respect is earned by doing the work the right way.
Results are earned by staying focused on outcomes.
That belief has shaped everything we’ve built, from our partnerships to our playbook and the work the world sees.
If you’re looking for a partner who understands that growth doesn’t come from the spotlight alone, but from what you do with it afterward, you’re in the right place.
Respect and Results.
