With explosive growth in traffic and a suite of innovations that set it apart, Homes.com is developing prime real estate in the hearts and minds of home shoppers everywhere. Our latest campaign makes it clear: Homes.com is the new go-to place to buy and sell homes.
Starring the comedic duo of Dan Levy and Heidi Gardner as Luke and Marci, the fictional head of the company and his top executive, the campaign blends humor with insight to spotlight our unmatched traffic, direct agent connections, and exclusive technology. We created four new national video spots, “It’s a Sign,” “Office Party,” “Makeshift Measurements,” and “Defurnish,” each showcasing what makes Homes.com different.
“Makeshift Measurements” and “Defurnish” highlight our Matterport 3D tours, the true 3D digital model of listings, complete with precise measurements and the ability to digitally “defurnish” any space. “It’s a Sign” and “Office Party” spotlight our unmatched traffic and growing dominance in the home search space with over 100 million monthly users.
As a sister site to Apartments.com (both owned by Costar Group), the campaign adopts Apartments.com’s longtime tagline, “The place to find a place,” linking the two sites as the premier destinations for renting, leasing, buying, or selling a property.
To extend our message, we launched a wave of digital and social videos across TV, streaming, and social platforms. The campaign debuted during the MLB All-Star Game and continues with placements in the British Open, WNBA, and across Netflix, Hulu, Disney+, ESPN, Prime Video, HBO Max, and Peacock. Launch week impressions topped 250 million, with nearly 1.6 billion by the end of July.
This isn’t just a campaign. It’s a statement to the world that Homes.com is changing the game as the only platform designed to truly help buyers, sellers, and agents alike.
Digital and Social videos:
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