For the 2026 Super Bowl, Homes.com and Apartments.com joined forces to cement their positions as category leaders for anyone searching for a place, whether you’re renting or buying. The insight was simple: Between the two sites, they represent millions of listings and virtually every kind of place to live. Bringing them together led to a clever way in: With that much inventory, it’s quicker (and funnier) to list the places you can’t live than the ones you can.
We dropped both brands’ spokescharacters into wildly uninhabitable environments, pairing them up to represent Homes.com and Apartments.com together in a playful, co-branded way. We leaned into their comedic chops to deliver our message: While these absurd locales are unlivable, everywhere else is an option on Homes.com or Apartments.com.
The work was directed by Rupert Sanders, known for visually ambitious films like Ghost in the Shell, and shot by legendary cinematographer Hoyte van Hoytema, whose work on Dunkirk and Oppenheimer earned multiple Academy Awards. The creative takes a cinematic approach with built sets and practical effects whenever possible, to make every location feel real.
To build anticipation, we launched a series of short teaser films leading up to the game. Each story dropped viewers into these worlds without context to spark intrigue and conversation right up until kickoff. And because the Super Bowl is the biggest stage to reach people looking for a home, it was the perfect moment to show that together Homes.com and Apartments.com are truly “The Place to Find a Place.”
To amplify our campaign across key home renting and buying audiences, the teasers and the full spot ran across high-reach social platforms, including Meta, TikTok, as well as culturally relevant NFL fan communities on Reddit.
The Super Bowl spot serves as a cinematic introduction that moves through a montage of impossible places to live. The campaign will continue beyond game day through a series of cobranded spots that take us to more places and spend more time inside each. These longer form vignettes expand our message and deepen the humor, running across tentpole moments like the Olympics, as well as TV, streaming, and social, to keep building the message well after kickoff.
If you can live there, you can find your place on Homes.com or Apartments.com.
