Mario Andretti, Civil Servant

To call attention to Honda's racing roots and its affiliation with the Verizon IndyCar^® Series, we promoted the Fastest Seat in Sports sweepstakes with a video starring world-renowned driver Mario Andretti issuing "slow citations" to unsuspecting people in Chicago. The sweepstakes gave racing enthusiasts the opportunity to start an IndyCar^® Series race in the Honda 2-seater driven by Andretti. Participants could win a trip to one of 10 races, including the Pocono INDYCAR 500, the Honda Indy 200 at Mid-Ohio, and the Grand Prix of Sonoma.

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