The Type R is the pinnacle of Honda innovation, performance, and motorsports. It exemplifies the Honda spirit and brand. And since this car is the halo car of Honda, we needed a campaign as ambitious as the car itself.
For years, American racing fans could only drive the Honda Civic Type R in video games. To christen the long-anticipated arrival of the real Type R in the United States, we decided to show what it could really do — in the real world. What follows is a mixed-reality race between the Type R in the virtual world and the Type R in the real world, competing in real-time. Spoiler alert: the Type R won.
After creating a long-form video, we repurposed assets for greater cost savings to be used in Instagram Stories, Facebook canvas ads, YouTube pre-roll ads, and short-form videos.