Forever Determined

The epic journey through Honda's history continues.
“Instead of being afraid of the challenge and failure, be afraid of avoiding the challenge and doing nothing.”

– Soichiro Honda

Honda has always been a company driven by dreams. When others say something can’t be done, Honda proves them wrong with sheer determination. It’s that spirit that has defined how Honda has overcome challenges, sparked industry-leading successes, prompted innovations, and propelled the brand forward into the future.

This brand piece tells the story of Honda determination from a first-person perspective, putting viewers into the driver’s seat of some of the most iconic Honda vehicles — past, present, and future, as a seemingly impossible challenge is overcome. It’s a story that only a company like Honda can tell.

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