To capitalize on the thrill and excitement of Honda racing and to promote their popular Fastest Seat in Sports sweepstakes, Honda engineered the IndyCar® Speed Simulator digital experience, which turns any street into a track and lets everyone experience the exhilaration of taking a lap in an Indy car. Honda utilized the Google Maps™ mapping service to give users the ability to take virtual Indy car rides around custom-formed tracks. By typing an address into the simulator’s location bar, Google Maps technology let fans see what it looks like to take two Indy car laps around practically any block in the world.
Once a user entered an address, Google Maps formed a custom racetrack. A Google Street View™ image of the user’s location appeared and a hyper-lapse of images strung together played, taking each user on the first lap of their custom racetrack.
At the end of the ride, users were prompted to enter the Fastest Seat in Sports sweepstakes for a chance to experience the same thrill in person and share the simulator on social media. The Honda Fastest Seat in Sports sweepstakes gave racing enthusiasts the once-in-a-lifetime opportunity to ride in an Indy car 2-seater, driven by a world-renowned driver, before a major race. Participants could also win a trip to the Indianapolis 500® or one of 12 other races.