December 2025 – D.G. Yuengling & Son, Inc., America’s oldest brewery, has selected independent, full-service agency RPA as its new creative-agency partner following a competitive review. RPA is leading the development of a holistic brand platform and integrated marketing campaign across all channels including television, digital video, social media, radio, display, and out-of-home. The agency will also oversee messaging strategy to ensure unified communication that honors Yuengling’s heritage while engaging a new generation of beer drinkers.

“We’re honored to represent the future of an iconic American company that has been family owned and operated for nearly 200 years,” said Brett Bender, President and Chief Operating Officer at RPA. “As one of America’s oldest and most storied brands, Yuengling carries a rich history and tradition that separates it from competitors. Our team is excited to channel that heritage into bold creative work that fuels Yuengling’s next phase of growth.”

This partnership comes as Yuengling continues to expand. The brewery, founded in Pottsville, PA, in 1829, is currently available in 28 states and is entering new markets to deepen connections with consumers nationwide. RPA’s selection underscores the agency’s strength as a growth partner for brands.