Strategy is a true team sport. We work in tight-knit, nimble groups (Integrated Strategy Teams) with strategic leads from Planning, Media, Digital Strategy and Research, Analytics & Insights (RAI). This means early input from experts with a range of perspectives. Not only does this lead to better overall solutions, but also means we are better at our individual disciplines because we understand how everything works together: a more holistic view of the problem, the category, the culture, and the people we are trying to affect.
Our approach is rooted in intelligence and empathy. Intelligence gives us precision. Empathy gives us understanding and insight. Both are essential to creating meaningful connections between brands and people in a way that provides value to each.
We create ideas that work throughout an organization, informing more than just marketing and communications. Ideas that drive sales in the short term — and build equity in the long term.
We believe in getting under the skin of our audiences, and mapping out a complete picture of their lives, identifying what we call connection points. This way, messages and the channels come together in places and times that are most impactful and meaningful.
Measuring each channel and goal is obviously important, but looking at the complete picture and optimizing the entire ecosystem helps drive the greatest ROI. We’re able to make this happen for our clients thanks to an integrated strategy team working hand in hand.