RPA Media is a full-service media practice inside a full-service agency. We have 200+ media specialists driving business growth by investing nearly $1 billion annually on behalf of 20+ clients, both full-service and media-only.
Most agencies will tell you media is an investment—but we know your CFO looks at it as an expense. That’s why our media practice is grounded in a unique approach called Reducing the Cost of Selling.
This is not merely reducing media-transaction costs—rather, it is a sophisticated approach to understanding our clients’ business and customer behaviors. Working together to understand the unique dynamics that drive demand, we deliver timely, relevant messaging while continuously optimizing the best media mix, leading to positive business outcomes.
Reducing the Cost of Selling has helped our clients compete and win in highly competitive industries, while being heavily outspent.
Through marketing intelligence, innovation and integration across channels and throughout marketing tiers, we focus on efficient growth while creating opportunities for exponential growth.
Media metrics are simply road signs along the journey to the end destination: improving your business results. That’s why we place marketing intelligence at the center of our media practice.
Our integrated media approach helps our clients appear bigger than their investment, and outsmart the competition without outspending them. We also create culture-making media moments, tapping into people’s passions and helping our clients become brands people want to exist.
Our commitment to innovation includes many first-to-market launches with the world’s biggest media companies. We work in perpetual test-and-learn cycles, preparing for what’s next—before the competition.
See how strategy, investment and marketing intelligence work together in our structure.