Quickbooks: Small Business, Big Game 

One lucky small business got a free Big Game spot, but everyone was a winner. 

Intuit® QuickBooks® didn’t want to simply say they’re a champion of small businesses. They wanted to prove it, so they made a pretty bold move: They bought a Big Game ad — and gave it away. In fact, it was so successful the first time, they did it again two years later.

We created the idea, developed all the elements, and concepted and produced the ads for the winning small businesses. In giving away their spots, Intuit took their investment in the Big Game and multiplied the value of it, generating massive amounts of national PR coverage and social conversation for eight full months before the game itself.

A free Big Game spot for a lucky small business is the opportunity of a lifetime. But the winners of the ads weren’t the only winners. The spots themselves were just the cherry on top; the real prize was an eight-month-long digital and social content program designed to help coach small businesses on their own social media promotion. We helped create a community where they could learn from experts and learn from each other.

Death Wish Coffee Co.


Creative Team Q&A

Related Work