Share Happiness 

Driving smiles and sales. 

Pocky is the ultimate shareable snack, making it the perfect choice for a special occasion full of people or a special moment between just two. But Pocky was seen more as an impulse buy at the checkout than the go-to treat for social gatherings. Our advertising showed that this chocolate-covered stick was designed to foster closer connections—and it helped move Pocky from the specialty category to the main aisle, with a 25% year-over-year increase in sales velocity throughout the span of the campaign. 



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