You Taught Me

PBS KIDS celebrates both teaching and learning from our children.

We created the “You Taught Me” campaign with director Rafaela Carvalho to help PBS KIDS connect with the parents of their young viewers. Centered on the idea that kids teach us just as much as we teach them, these broadcast, print, social, and digital ads capture tender moments with real families across the country in a heartfelt celebration of parenthood.

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