One Million Thanks

Embracing the collective creativity of the Internet.

In a gesture of appreciation, La-Z-Boy® donated $1 million worth of furniture to nurses during the COVID-19 pandemic. In our supporting campaign, we tapped into a key resource: the millions of people stuck at home, passing the time with creative pursuits. We gave them the #OneMillionThanks hashtag and asked them to use their creative talents to show love to frontline workers. Our campaign featured TV, digital video, social content, and a customized landing page, and the user-generated content came rolling in.

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