One Million Thanks

In a gesture of appreciation, La-Z-Boy® donated $1 million worth of furniture to nurses during the COVID-19 pandemic. In our supporting campaign, we tapped into a key resource: the millions of people stuck at home, passing the time with creative pursuits. We gave them the #OneMillionThanks hashtag and asked them to use their creative talents to show love to frontline workers. Our campaign featured TV, digital video, social content, and a customized landing page, and the user-generated content came rolling in.