Kristen Bell Helps People “Live Life Comfortably” 

After Kristen Bell’s dispute with her husband about where to put their new La-Z-Boy® recliner went viral, we saw an opportunity to make her the new brand ambassador — and introduce La-Z-Boy to a new (younger) generation of furniture shoppers. We crafted our “Live Life Comfortably®” campaign around Kristen, capturing her innate charisma and “tell-it-like-it-is” quality. Along the way, she discovered that La-Z-Boy makes a whole lot more than great recliners. 

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