Making B2B Feel More Human-to-Human 

How we sparked a small business movement for Intuit® QuickBooks®.

The lines between B2C and B2B marketing are fuzzier than ever — and that’s a good thing. Because whether you’re talking to businesses or talking to people, you’re talking to people. Behind every business, and especially every small business, is a person. An actual human with hopes, fears, desires, and concerns about the future. That’s why we created the “OWN IT” campaign for Intuit® Quickbooks® — and why we activated it even further with “OWN IT Every Day,” a social platform that celebrated and supported small business owners, and gave them a way to share their advice and ideas with one another. 

To uncover what really matters to small businesses and create the most valuable content series possible, we wanted to interview as many small business owners as possible. We set out across the country, interviewing and profiling those who “OWN IT” in as many cities as we could hit.

The final result was a content series featuring hundreds of real, useful ideas for small businesses, from small businesses, as well as return-on-investment levels that a business of any size would be jealous of.

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