World of Meh

Creating a mehmorable campaign to sell a hybrid for hybrid skeptics.

The problem with hybrids is, they look too much like, well, a hybrid. Honda built the Insight as the car for the hybrid skeptic. Discerning buyers want to drive it because of its looks, fuel efficiency and price; being a hybrid is just icing on the cake. As SVP/Executive Strategic Planning Director Christian Cocker explained, “Honda created a car, and we created a campaign that speaks to a significantly more powerful human desire…not having to compromise.”

Related Work