The Insight Breaks Out of Boring 

Most hybrids are known for being “meh” — not just for how they look, but for how they make people feel when they drive them. Luckily, the Honda Insight isn’t like most hybrids. It’s sleek, high-tech and still rivals all the other hybrids in the mpg department. To get people excited about the launch, we created three CG videos, each one representing a different reason why the Insight isn’t like other “meh” hybrids. These videos ran on Facebook, Twitter and Instagram along with an influencer campaign and a gamified canvas unit. 

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