Buying a Certified Pre-Owned Vehicle is a smart choice, but buyers are often bombarded with ads that have similar and confusing talking points. To combat this, we created the Pre-Owned Pre-Roll campaign to illustrate the Honda Certified Pre-Owned Vehicles program in a way that mirrored the benefits of buying used.
Rather than shoot our own costlier ads, we bought previously run ads from Del Taco®, POM Wonderful®, Magic Tracks™, Smileactives® and Timbuk2®. We gave them a second life with our own graphics, music and voice-over. In doing so, we were able to communicate second-hand quality in a simple and entertaining way.