Dole
Dole
Frozen is better than fresh.
Smoothies have long held a prominent place in health-food culture, but when it comes to making them, frozen fruit is often seen as a second-class citizen to fresh. To shift this perception and raise frozen fruit's profile on a national level, we created an educational campaign informing smoothie drinkers why frozen is better than fresh, all while building an affinity for Dole as the true champion of smoothie culture.
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