When we were growing up, a note in our lunchbox from mom was a source of many emotions. In those first years of school, it was a balm for homesickness. In later years, a note with lunch was a reminder of her love.
For our campaign with Dole, we celebrated the traditions of lunch box notes and Dole’s fruit bowls by combining them. From the perspective of an adult recalling the handwritten notes on her fruit bowl lids, to kids receiving their first lunch box notes, the message is simple: fruit bowls show we care.