Farmers Insurance

Dick Fowler, P.I.

We created a series of online videos for Farmers Insurance, featuring PGA TOUR player Rickie Fowler in the role of Dick Fowler, P.I., a loose-cannon private investigator and dispenser of golf-course justice. The four episodes demonstrate how it's better to play it smart on the golf course, just as it's better to play it smart with your insurance.

The “Dick Fowler, P.I.” series can be viewed on YouTube, as well as in a tab on the Farmers Facebook page, and will be supported by promoted tweets. In addition, a Twitter handle (@DickFowlerPI) has been created to extend the Dick Fowler persona, and to tweet golf and insurance tips.

Backswing Sting

Divot Dummy

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