In our continuing effort to shift ARCO’s image from a low-price brand to a high-value brand, we understood the importance of raising ARCO’s quality perceptions.
But folks weren’t just going to take our word for it. We had to prove ARCO’s quality by explaining the benefits of its TOP TIER™ gas. To help show the many advantages of filling up at ARCO, we enlisted the help of everyone’s favorite dashboard hula girl, Hanna. Follow her as she takes viewers on an exciting (and educational) journey through the inner workings of your engine.
Because our audience is multicultural and significantly Hispanic, the campaign runs in both English and Spanish.