Apartments.com

Leader in Renting... Still? Yes.

And if you didn’t know, it’s also THE place to LIST a place.

In the latest campaign for Apartments.com™, Brad Bellflower, played by Jeff Goldblum, goes even further to prove Apartments.com is THE place to find a place.

This new TV and Digital campaign highlights how Apartments.com is the universal go-to place for renters — no more probing the nooks and crannies of the Internet. It also shows Brad’s softer side, and just how much he cares about the millions of renters who have found the perfect place on Apartments.com.

The digital spots expand on the ease and ingenuity of Apartment.com’s tools, making for a quick and worry-free search, so it doesn’t take up your mental real estate. Intuitively similar to social media content, our videos show that any amenity and appliance is just one swipe away. Our multichannel mix targets young renters across streaming, social, digital, TV, audio, and podcasts. Evolving media strategies adapt to changing user habits, reinforcing Apartments.com’s category leadership with data-driven precision.

And don’t think we forgot about landlords. There are tools to manage rentals from any place, even the balmy beaches of Isla De Rentada. Apartments.com rightfully proves it is THE place to LIST a place, showing smaller property owners and managers how it doesn’t just cater to large complexes.

Through this exciting new campaign, our humorous creative shows once again that Apartments.com is THE category leader in renting, understanding, and catering to both renter and landlord needs.

Related Work

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