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Southwest Airlines
Dynamic Digital Billboards
Local Flavor Through Market-Centric Advertising
Southwest Airlines wanted to get young people and general travelers who fly with their competitors to seek out and book on Southwest instead. So we developed a cohesive body of creative that speaks to travelers in 12 different markets across the U.S. — each with its own unique local flavor, and each delivering its own unique proposition. These fun and colorful assets, designed to inspire travel, showcase our service offerings across primary digital and social channels.
A Data-Driven Approach to International Travel
Southwest® is known as a great option for domestic travel, but people are less familiar with the airline’s international service. We took a digital-first, data-driven approach to raise awareness for these routes and drive people to search for flights on Southwest.com.
Since not all flyers are alike—and because we wanted to promote different destinations based on point of origin—we created a multitude of messages to reach our soon-to-be adventurers across 17 individual markets. As the first Southwest partner to build their dynamic creative using Sizmek’s platform, we were able to produce a robust set of digital and social ads in-house. All of the units created were personalized to a specific market and designed with colorful, eye-catching visuals and a little tropical flavor to draw travelers in, showing them what exciting destinations were at their fingertips. It’s look, book, and toes in the sand.
Acura
Super Bowl TV Spot
