Winning the Energy Wars, One Customer at a Time

The Texas energy market is hotter than ever, with new choices, competitive offerings and unpredictable seasonal weather pushing more customers to switch providers. Our latest work for TXU Energy helps the brand maintain its #1 standing in the market with an all-new win-back strategy aimed at bringing previous customers home, where they belong. In “Home Again” and “Great to be Back,” we depict the relief of customers who left TXU Energy only to come back to the confidence and energy savings they know and trust. Meanwhile, “Extended Savings” brings to life the eye-opening feeling of saving more than you thought possible. Because at the end of the day, peace of mind and automatic savings aren’t just perks. They’re the reasons customers keep coming home to TXU Energy.