Southern California Edison

Creative work that works

A sampling of our work across categories and channels

Connecting brands with people in ways that bring value to both. That’s what we do. How we do it is by building close-knit partnerships with our clients, and grounding every creative choice in strategy and cultural insight.


Telling an ownable story that only one brand could tell – and doing it across a multi-channel campaign.

McDonald’s Lunar New Year

Elevating the brand and winning new fans with state-of-the-art technology and immersive experiences.


Building brand differentiation, and driving action, in a category known for sameness and low engagement.

Lexus “Drive With Us”

Reaching a younger Asian demographic with an aspirational message, and winning ANA Multicultural Awards in the process.


Driving action through feel-good messaging that resonates across cultural communities.

AARP Lunar New Year Cheer

Inspiring and supporting the fastest-growing segment of the U.S. population with culturally informed holiday cheer.


Leveraging existing equity to drive stronger marketing impact, efficiently and cost-effectively.

McDonald’s Diwali Dazzler

Creating brand affinity by fostering visibility and connection – within the community and beyond.