We love advertising. We love the power of great creative ideas. But advertising is a means to an end. The reason we exist as a company is to help our clients grow their business, and to foster a culture that attracts and supports the best talent to make sure that happens.
We’ve helped them grow to become one of the leading car brands in the United States. Recently, we helped them achieve five record sales years in a row. And we did it by being smarter. In fact, Honda has the lowest cost of advertising per vehicle sold of any of the top 30 U.S. car companies, without relying on major discount incentives. All of which explains why we’re still partners after all this time.
Along the way, we helped them go from invisible to iconic, significantly driving quote requests—all while being massively outspent. Most of the competitors in the space spend more on media than Farmers does—up to 14 times more. In fact, Farmers has the lowest cost per point of communication effectiveness of anyone in the industry.
During the time we’ve worked together, their stock price has grown from 60¢ to over $30 per share. And their CEO has publicly credited marketing for fueling their turnaround. During one stretch alone, we achieved 38 consecutive months of same-store sales increases.
We helped them establish their brand, dominate their category and increase user growth more than 4 times. When we began working with them, they had an annual revenue of $86 million. Today, their annual revenue has grown to over $500 million.
We Specialize in Working with Complex Organizations
Why We Put People First