Originally posted on Adweek

ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For the 2024 Media All-Stars, technology is a key tool to crafting the best strategy while navigating markets and audiences that are increasingly diverse, creator-led and shoppable. It’s not all about tech, however. Media Executive of the Year Valerie Davis shows that listening to employee needs helps power growth at Stagwell’s Assembly, while Rising Star Kelechi Nwankwoala, the research lead at Mindshare’s NeuroLab, measures consumers’ emotions. — Kyle O’Brien

Despite working in advertising for less than 15 years, Amy Porter’s body of work is expansive. Porter started her career in media with Deutsch in 2011 before making her ascent through the who’s who of media agencies, including Digitas, MEC, OMD and Assembly. She was on teams that launched the PlayStation Vita device, the Taco Bell app and numerous theatrical releases from Fox, Paramount and Walt Disney Studios. That strategic expertise and work ethic took her to RPA in 2019, where she became a patient leader with an innovative, forward-thinking approach to the media landscape.

In 2023, she co-led the creation of the Digital Media Solutions Group and now oversees $370 million of media budget for accounts such as American Honda, Acura, Viking Cruises and La-Z-Boy. Porter is generous with sharing her experience and perspective to inspire junior associates, and she frequently speaks on panels, including one for National Coming Out Day. —  Aleda Stam