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BRITT MCCOLL

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Press-related inquiries

BRITT MCCOLL

bmccoll@rpa.com

310-633-6485

July 06, 2015
All-New 2016 Honda Pilot Boasts Versatility and Premium Features Through Creatively Arresting TV, Digital and Print Advertising Campaign

The all-new 2016 Honda Pilot makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.

June 29, 2015
Tesoro Launches ARCO Ad Campaign Touting the Benefits of Quality TOP TIER® Gas

Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently introduced an integrated advertising campaign that highlights the benefits of quality TOP TIER®* gas from ARCO. Designation as a "TOP TIER®" gasoline means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.

June 08, 2015
All-New Honda HR-V Crossover Advertising Campaign Gets Everything Right

In sync with the launch of the all-new 2016 HR-V Crossover, Honda is launching an original advertising campaign illustrating the brand's history of innovation that led to this crossover that gets everything right.

June 08, 2015
thinkLA Celebrates Los Angeles Advertising Community Through Artful Campaign

thinkLA, a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising, is hosting the fifth annual thinkLA IDEA Awards Gala (formerly the Interactive Awards) today, June 4. The IDEA Awards pay tribute to Los Angeles as a hotbed of creativity and brand building.

May 28, 2015
SVP/ECD Jason Sperling First to Use Instagram to Publish Complete Book; Discusses Attracting Apathetic and Elusive Consumers Back to Brands

Leave it to an advertising-agency creative to be the first author to publish a complete book on Instagram. Jason Sperling, SVP/ECD at advertising agency RPA, is exclusively posting his new book, Look At Me When I’m Talking To You (@lookatmebook on Instagram), a compelling discussion about winning over jaded, overstimulated consumers, one illustrated, standalone page a day on the popular social networking service. Rather than passively reading the book, Instagram facilitates a shared conversation with readers.

May 21, 2015
ampm Hires RPA

After a highly competitive agency review process, RPA was named agency of record for ampm and will handle strategic, creative, social and digital responsibilities for this popular chain of convenience stores.

March 31, 2015
Honda Introduces All-New 2016 HR-V SLF 'Selfie' Edition

With one-third of all photos taken by people aged 18–24 being selfies, and more than one million selfies being taken each day1, Honda is introducing a unique trim model to appeal to this key, influential segment. The Honda HR-V SLF, on sale in the U.S. this summer, features 10 selfie cameras throughout the vehicle to capture every moment of the day, in addition to the multi-angle rearview camera which comes standard on all Honda vehicles. The HR-V SLF blends the styling of a coupe, and the space and utility of an SUV in one versatile vehicle and takes its fun-to-drive spirit to another level with the addition of the selfie cameras.

March 27, 2015
Undiscovered Artists Celebrated in '‘'Know New Art' Campaign for 16th Annual Newport Beach Film Festival

To build interest and intrigue in the 16th annual Newport Beach Film Festival, taking place April 23–30, 2015, an integrated ad campaign, "Know New Art," is designed to captivate and garner attention for the talented artists among us who have yet to be discovered. RPA Advertising, now in its sixth year partnering with the Festival, is building on the strategy of creating campaigns for the Newport Beach Film Festival that are as artful as the films that are showcased from more than 40 countries.

March 02, 2015
Redesigned Apartments.com Launches $100MM Multiplatform Marketing Campaign Starring Actor Jeff Goldblum as Brad Bellflower, Silicon Valley Maverick

Apartments.com, powered by CoStar, yesterday launched a groundbreaking advertising campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned Apartments.com.

February 12, 2015
New Boutique Brand XO Mints Teams with Indie Folk-Rock Band Run River North to Deliver Valentine's Day Ballad for 'Ugly' People

In honor of Valentine's Day and celebrating love—for everyone, even those with gaps between their teeth, dandruff or questionable dance moves—today XO Mints, The Flirtatious MintTM, is launching a brutally fun social music video, "The Ugly Couple Song." It features Los Angeles band Run River North covering a song originally written by Joshua Beeman and encourages everyone to open their hearts to love every day.

January 27, 2015
Tempur Sealy Hires RPA

Tempur Sealy has retained RPA as its advertising agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, Sealy, and Stearns & Foster.

October 28, 2014
Los Angeles Clippers to "BE RELENTLESS" in 2014-15 Advertising Campaign

The Los Angeles Clippers announced a new advertising campaign for the 2014-15 season titled "Be Relentless," created by new agency partner RPA, headquartered in Santa Monica, CA. The multimedia campaign launched today with print advertisements and a 60-second television spot that premiered during TNT's nationally televised doubleheader on the opening night of the NBA season.

September 23, 2014
RPA Hires Jason Tarantino as VP, Strategic Planning Director

Leading independent ad agency RPA has hired Jason Tarantino, most recently Group Planning Director at Media Arts Lab, for the role of VP, Strategic Planning Director. Reporting to David Berne, SVP, Director of Strategic Planning at RPA, Tarantino will direct planning for Intuit Small Business as well as play a key role supporting business development.

September 05, 2014
Los Angeles Clippers Retain RPA

The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.

September 02, 2014
Delano Las Vegas Brings Inspiration and Exclusivity to Luxury Seekers with 'Defiantly Inspired' Advertising Campaign

A collaboration between MGM Resorts International and Morgans Hotel Group, the company responsible for the original trailblazing boutique hotel in South Beach, Delano Las Vegas officially opened its doors Sept. 2, 2014, showcasing a study in restrained chic. To announce the opening of Delano Las Vegas, RPA, the hotel's agency of record, created the "Defiantly Inspired" campaign as an immersive experience with video, print, out-of-home and digital elements aimed at the more savvy traveler seeking culture and new experiences.

September 02, 2014
Tesoro Debuts Targeted, Multichannel ARCO Ad Campaign to Communicate 'ARCO Has TOP TIER® Gas for Less.'

Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently launched an integrated campaign to build awareness around ARCO's newly acquired TOP TIER® designation. "TOP TIER®" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.

August 04, 2014
Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

Honda is launching five days of continuous "Summer Cheerance" by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand's annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.

June 25, 2014
RPA and Honda Honored with Two Gold Cannes Lions Awards

RPA, a leading advertising agency headquartered in Los Angeles, has been awarded two Gold Cannes Lions awards in the Branded Entertainment category for its Project Drive-In campaign with Honda.

June 19, 2014
2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit

The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.

June 18, 2014
New Advertising Industry Survey Reveals How Trust Between Advertising Agencies and Clients Leads to Creative Success

Today, at the Cannes Lions International Festival of Creativity, leading independent advertising agency RPA announced the results of a survey conducted in partnership with USA TODAY that reveals the connections between a trusting agency-client relationship and creative success. Results of the survey of senior advertising-agency and brand-marketing executives were unveiled by Tim Leake, RPA's SVP of Growth and Innovation, during RPA's Forum, "The Naked Truth," on Independent Agency Day at the Festival.

May 22, 2014
Honda Touts 'Fastest Seat in Sports' Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and 'Slow Citations'

To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with the Verizon IndyCar Series, the brand is promoting its popular "Fastest Seat in Sports"" sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues "slow citations" to unsuspecting people in Chicago.

May 12, 2014
Intuit Small Business Big Game Debuts Three New TV Spots for Runner-Up Winners

Following the first-ever small business commercial in February's championship football game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks, the company is supporting the three runner-up winners — Barley Labs, Locally Laid Egg Company and POOP — Natural Dairy Compost — each with a 30-second TV spot to bring to life their unique small business identity.

May 07, 2014
La-Z-Boy Furnishes New 'Urban Attitudes' Collection With Sophistication

For the launch of their new Urban Attitudes collection by La-Z-Boy, which has been described as modern, sophisticated and anything but ordinary, the company is rolling out an integrated advertising campaign featuring spokeswoman Brooke Shields.

February 02, 2014
Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.

January 31, 2014
GoldieBlox Wins Intuit Small Business Big Game

This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox — an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts — is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.

January 08, 2014
RPA Hires Tim Leake as Director of Growth and Innovation in Series of Key Leadership Moves at the Agency

Leading independent ad agency RPA has hired Tim Leake, Hyper Island's former Global Creative Innovation and Partnership Director, for the newly created role of Director of Growth and Innovation, effective immediately. Reporting directly to Bill Hagelstein, CEO and President of RPA, Leake will lead business development for RPA and will play a key role as the agency continues to innovate growth strategies for clients.

January 08, 2014
Honda Celebrates Civic with All-New "One More Thing to Love about Today" Campaign

To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.

November 18, 2013
Happy Honda Days Campaign Taps Grammy® Award-Winning Michael Bolton to Highlight Year-End Sales Event

Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising. To bring the campaign to life across social media, Honda is hosting a one-day live social media event on Friday, Nov. 22, featuring Bolton responding to posts that use the hashtag #XOXOBolton with personalized messages from the set of a life-size holiday card.

September 23, 2013
Honda's Project Drive-In Helps Save Four Additional Theaters, Nine in Total; Continues Fundraising Effort to Help Others

Project Drive-In, Honda's national effort to help save drive-ins facing closure due to the end of 35mm film distribution, is awarding four additional drive-in theaters (in alphabetical order)&emdash;Monetta Drive-In (Monetta, S.C.), Ocala Drive-In (Ocala, Fla.), Starlite Drive-In (Cadet, Mo.) and Stateline Drive-In (Elizabethton, Tenn.)&emdash;a new digital projector along with the first five theater winners&emdash;99W Drive-In (Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham, Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco, Maine)&emdash;announced last week. More than 2.6 million votes at www.projectdrivein.com determined the total of nine winning theaters.

September 11, 2013
Film Critic Leonard Maltin to Host First Ever Twitter Vine Auction in Support of Honda's Project Drive-In

In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they cannot afford to convert to digital projection, estimated at $75,000+ per screen. In support of Project Drive-In, Honda's national effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction on Thurs., Sept. 12, starring renowned film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.

September 05, 2013
The Listening Cloud: RPA's Beautiful New Social Media Monitor

The Listening Cloud is a fluffy data-driven light sculpture that visualizes social media conversation in real-time. Created by a group of creative and technology Associates at ad agency RPA and installed in the company's lobby, it continuously monitors the social media buzz around client brands. Any time there are tweets, hashtags, likes or comments about a client, the cloud storms with multi-colored lightning that corresponds to the different social media channels.

August 29, 2013
Neil Patrick Harris and Rainn Wilson Lend Voices to 2014 Honda Odyssey Advertising Campaign

Starting September 3 Honda will launch an integrated advertising and marketing campaign supporting the redesigned 2014 Honda Odyssey. The campaign will kick-off with three TV spots featuring "spokescrumbs" voiced by actors Neil Patrick Harris ("How I Met Your Mother") and Rainn Wilson ("The Office"). The overall campaign includes television, print, mobile and digital executions highlighting the Odyssey's new solutions to improving family life, including the world's first available in-vehicle vacuum cleaner HondaVAC™.

August 28, 2013
PGA TOUR Player Rickie Fowler Stars as Dick Fowler, P.I., in Latest Videos from Farmers InsuranceSM

A new series of humorous online videos from Farmers Insurance and agency of record RPA, feature PGA TOUR player Rickie Fowler playing the role of Dick Fowler, P.I., a loose-cannon private investigator and dispenser of golf-course justice. The four-episode series demonstrates how it's better to play it smart on the golf course, just as it's better to play it smart with your insurance.

August 12, 2013
Hundreds of Drive-In Theaters Face Closure; Honda Launches Project Drive-In to Save Drive-Ins Across the Country

The end of 35mm film distribution by the close of 2013 could shut down hundreds of drive-in theaters because of the costly switch to digital projection, estimated at $75,000+ per screen. Project Drive-In, a newly launched national effort sponsored by Honda to save as many drive-ins as possible, is raising community awareness across the nation, supplying at least five drive-ins with digital projectors and giving people easy ways to get involved and ensure that this historic part of American cinema and car culture lives on.

August 06, 2013
Honda Follows the Success of Breakthrough Twitter Campaign with #HondaLove Vine Videos

As the annual Summer Clearance Sales Event continues, Honda is following up on its unique social media campaign that features the brand directly engaging with Twitter users utilizing real-time Vine videos. Today, Honda will respond to tweets with the #HondaLove hashtag with live Vine videos encouraging Honda owners to share their personal stories of #HondaLove.

August 05, 2013
Atlanta Broadcast Advertising Club Honors RPA's Lisa Pilger with Lifetime Achievement Award

Today, the Atlanta Broadcast Advertising Club (ABAC) is presenting Lisa Pilger, VP, Director of Local Media at RPA, a leading advertising agency headquartered in Los Angeles, with a Lifetime Achievement award. Pilger leads the day-to-day operations of RPA's local buying division from RPA's Atlanta office.

August 05, 2013
Farmers Insurance Launches Zany "15 Seconds of Smart" Online Videos

Farmers Insurance is launching 15 15-second online videos created to provide consumers with important insurance-related tips in unique and engaging ways. The comical videos are part of the new chapter in the larger University of Farmers advertising campaign, "It's Smarter to Have a Plan," developed by agency of record RPA. Several Vine videos will also spout quick tips to Twitter users starting August 12.

July 15, 2013
Honda Embarks on Breakthrough Twitter-centric Campaign Featuring Vine Videos in Support of Summer Clearance Sales Event

In support of the annual Summer Clearance Sales Event, Honda will launch a unique social media campaign in which the brand will directly engage with Twitter users utilizing real-time Vine videos. Launching July 15, Honda will respond to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old car and purchase a new Honda through the Summer Clearance Sales Event. In addition to the social media component, the Summer Clearance event will be supported by television, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.

July 03, 2013
RPA and Honda Earn Cannes Lion Award

RPA has been awarded a Bronze Cannes Lion Award for its Monsters Calling Home work with Honda. RPA and Honda were also shortlisted for best use or integration of music, while RPA was also shortlisted for its campaign with the Newport Beach Film Festival.

June 20, 2013
RPA and Honda Win Big at thinkLA Interactive Awards Gala and National ADDY Awards Show

RPA, a leading advertising agency headquartered in Los Angeles, won four Interactive Awards from thinkLA, the largest advertising industry organization for Southern California, as well as three silver National ADDY Awards for its work with Honda. These awards, all won for interactive efforts, highlight RPA's longstanding digital capabilities that unobtrusively attract interest, participation and conversations across popular social-media sites.

April 30, 2013
RPA Promotes Jason Sperling to Executive Creative Director

RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.

April 09, 2013
RPA, Tool Spark Emotion for Newport Beach Film Festival

With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year's package — on the power of film to elicit emotion — is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film and print art.

April 01, 2013
Honda Introduces HondaHAIR, First-Ever In-Vehicle Hair-Grooming Tool

Today, Honda unveiled the first-ever mobile barbering tool for busy, cost-conscious families. The HondaHAIR will be available as a Honda Genuine Accessory that attaches to the 2014 Odyssey Touring Elite's HondaVAC to provide an efficient way to cut hair.

January 24, 2013
Acura Launches "The Acura Studio Master Class Series" at the 2013 Sundance Film Festival

In celebration of independent filmmaking and creativity embodied in the Sundance Film Festival, third-time presenting auto sponsor, Acura, launched "The Acura Studio Master Class Series," with lectures and panels featuring industry insiders, presenting filmmakers, writers and stars. The classes and panels took place over a five-day period, addressing full rooms at the innovative Acura Studio on Main Street.

January 11, 2013
Honda Teams With Forza Horizon for Civic Launch

Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.

January 03, 2013
Honda Civic Campaign Embraces the Spirit of Continuous Improvement

Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.

January 02, 2013
Farmers Insurance Encourages Consumers to Start the Year Smarter with the Launch of Its New "It's Smarter to Have a Plan" Advertising Campaign

Farmers Insurance, one of the country's leading insurers, will unveil its latest advertising campaign, "It's Smarter to Have a Plan," during this week's series of college football bowl games.

December 17, 2012
RPA Hires Group Media Director to Lead Honda National Account

RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jenny Kim, Group Media Director overseeing the Honda National account and reporting to Jim Helberg, SVP, Director of Media Planning, Integration and Analytics.

November 20, 2012
Gerry Rubin to Be Inducted Into the Advertising Hall of Fame

Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives.

November 19, 2012
Honda Launches Annual Happy Honda Days Campaign, 'More Happiness with Every Honda'

The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories of happiness come with every Honda.

November 12, 2012
Acura Holiday Campaign Starring Dr. Phil, Suze Orman and Santa Touts Sensible Luxury

Acura's "Season of Reason" campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host of the No. 1-rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus.

November 07, 2012
RPA Appoints First Brand Experience Director

RPA welcomes Albert Ocampo as RPA's first-ever Brand Experience Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. Ocampo's role and ongoing assignment will be to guide and shape a more cohesive brand presence for the Honda automotive brand across all consumer touch points.

October 04, 2012
RPA and Honda Win Three MIXX Awards

The Interactive Advertising Bureau (IAB) today announced that Honda and RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, won three Marketing and Interactive Excellence (MIXX) Awards in the categories of Experimental and Innovative Campaign, Viral Campaign and Cross-Media Integration Campaign.

September 19, 2012
Honda Gives Los Angeles Band, Monsters Calling Home, First National Spotlight

Up-and-coming Los Angeles band Monsters Calling Home recently recorded, performed and shot a music video inside their Honda vehicles. Last night, Honda gave the six-member band the surprise of a lifetime by getting them their unexpected big break as the special musical guest on ABC's "Jimmy Kimmel " (weeknights at 12 a.m.).

September 17, 2012
All-New 2013 Accord 'It Starts With You' Campaign Highlights Honda's Customer-Focused Approach to Engineering

The all-new 2013 Honda Accord is launching September 19, with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value.

September 11, 2012
RPA Continues Growth with Six Key Creative Talents

Following the recent addition of four outstanding creative talents, RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, is pleased to announce six additional creative hires. Antonio Marcato joins the agency as a senior AD, and Suzie Yeranosyan and Quinn Killick will fill junior AD roles. Brian Frost arrives as senior CW, with Lior Ben-Aharon bolstering the CW roster. Finally, Jenaca Holmes will add her talents as a social media writer.

August 27, 2012
RPA Promotes J Barbush to Creative Social Media Director

RPA announces the promotion of J Barbush, previously VP, Associate Creative Director, to the position of VP, Creative Social Media Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. This is the first time RPA has designated "social media" in a creative title.

August 22, 2012
La-Z-Boy Continues 'Live Life Comfortably' Campaign, Starring Brooke Shields

La-Z-Boy is joining forces once again with actress Brooke Shields to continue its national "e;Live Life Comfortably"e; campaign. The strategy of the campaign is to showcase La-Z-Boy's wide range of furniture beyond its legendary recliner. Since the campaign featuring Shields launched in November 2010, La-Z-Boy has experienced seven quarters of year over year same store sales growth in their La-Z-Boy Furniture Galleries system. The campaign has been identified as one of the key factors in these results.

July 31, 2012
RPA Announces Slate of Creative New Hires

RPA, the third-largest independent advertising agency in the U.S., has hired four key creative talents. Pete Figel and Alicia Dotter join the crew as creative directors, while John Starr will fill a new associate CD/design director role, and Mark Tripp will be the agency's newest director and senior producer, content, specializing in social campaigns.

July 19, 2012
RPA Appoints New SVP, Media Strategy, Integration and Analytics

RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jim Helberg as SVP, Media Strategy, Integration and Analytics. He will become a member of the agency's Office of Media Communications, which is responsible for integrated traditional and interactive media plans that match the imagination and emotional intent of each ad campaign's creative strategy.

July 16, 2012
Honda Taps Iconic Tunes For Unique Summer Clearance Campaign

The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle.

July 11, 2012
RPA Promotes Joe Baratelli to Chief Creative Officer

RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, announces the promotion of Joe Baratelli, previously EVP, Executive Creative Director, to the position of EVP, Chief Creative Officer, reporting to Bill Hagelstein, President and CEO.

June 29, 2012
Mandalay Bay Resort and Casino Launches New Website

Mandalay Bay Resort and Casino has debuted a new website, its first redesign in six years. Now compatible for tablets, the new site aligns with Mandalay Bay's recent "Resortist" campaign: "You're not a tourist, you're a 'resortist,'" created by RPA, Mandalay Bay's agency of record.

June 26, 2012
RPA Promotes Four in Creative Department

RPA, the independent West Coast advertising agency that continues to grow in size and billings, has elevated four talents in its creative department, promoting Tom Hamling to VP, Creative Director, Ken Pappanduros to Creative Director, and Hobart Birmingham and Perrin Anderson each to Associate Creative Director.

June 20, 2012
Indie Rock Band Metric Headlines New Campaign for All-new 2013 Acura ILX

Acura is collaborating with Indie rock band Metric as part of the marketing campaign developed to support the debut of the 2013 Acura ILX, the all-new compact luxury sedan that serves as the gateway to the Acura brand.

May 31, 2012
Acura Launches All-New ILX, New Gateway to the Acura Brand

Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand.

May 22, 2012
Honda Campaign Touts IZOD IndyCar® Series Affiliation

To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with IZOD IndyCar®, a campaign and sweepstakes recently began starring world-renowned driver Mario Andretti.

May 01, 2012
NASCAR Driver Kasey Kahne® Featured in New Public Service Advertisements to Encourage Young Adult Drivers to Leave the Risky Driving to the Professionals

Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®.

April 21, 2012
La-Z-Boy Extends Partnership with Style Icon Brooke Shields and Continues Successful "Live Life Comfortably℠" Campaign

La-Z-Boy provides comfort and style in a wide range and selection of great-looking furniture beyond its legendary recliners. And it has been letting consumers know it through their effective "Live life comfortably" campaign featuring actress Brooke Shields, which debuted in November 2010. Based on the success of the campaign, La-Z-Boy has extended their partnership with Brooke Shields.

April 13, 2012
Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere

Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.

April 11, 2012
Farmers Insurance Debuts Marvel's The Avengers Campaign

Farmers Insurance is launching a campaign with Marvel's The Avengers to promote its partnership with the highly anticipated summer blockbuster set to premiere on May 4, 2012. Developed by advertising agency RPA, the campaign features actor J.K. Simmons as the illustrious Professor Nathaniel Burke, with his usual six sidekick agents dressed up in homemade Marvel's The Avengers costumes touting, "We're the superheroes of insurance!"

April 06, 2012
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards

The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.

April 05, 2012
Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel's The Avengers

Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.

March 20, 2012
RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign, a Perennial Partnership

In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print.

March 19, 2012
Sole Society Hires RPA

Sole Society, a members-only shoe shopping site providing exclusive access to personalized selections of high-quality, on-trend, affordable shoes, announced the hiring of RPA as its agency of record to handle digital media planning and buying.

January 30, 2012
Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.

January 30, 2012
Acura to Debut Super Bowl XLVI Commercial, First for the Brand

Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers.

January 09, 2012
University of Farmers Campaign Rolls Out Six New TV Spots Starring J.K. Simmons and Directed by Fred Savage

Continuing the successful University of Farmers® campaign developed by advertising agency RPA, Farmers Insurance has produced six new TV spots featuring actor J.K. Simmons as the illustrious Professor Nathaniel Burke.

January 03, 2012
Honda Highlights National Hockey League Partnership with New, Fan Passion-Themed Spot

Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions.

November 14, 2011
Honda Spokesman Patrick Warburton Returns for 'Happy Honda Days' Campaign, Features Nine TV Spots

Today Honda's integrated, national "Happy Honda Days" campaign returns, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings.

November 14, 2011
Celebrities Take the Wheel as Acura's 'Season of Reason' Campaign Returns Starring Gordon Ramsay and Bette Midler

Acura's "Season of Reason" campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay.

October 12, 2011
New Honda Pilot Commercial Strikes a Familiar Chord

Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility.

October 11, 2011
Larry Postaer Shares 50 Years of Advertising Tales in New Book, 'Pickett, Plunkett and Puckett.'

A penchant for the written word early in life foreshadowed an accomplished advertising career spanning six decades and a bounty of anecdotes, as told in the new memoir "Pickett, Plunkett and Puckett. My 50 Years in Advertising." Author Larry Postaer recounts his first three clients, whose alliterative surnames comprise the book title, as well as encounters with some of marketing's most illustrious names along the journey that led to co-founding RPA, one of the largest independent advertising agencies on the West Coast.

September 12, 2011
New Ad Campaign Provides Plenty of 'Good Reasons' to Buy a New Honda

Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value.

June 01, 2011
Honda Premieres "The Super Civic Quest," an Epic Digital Scavenger Hunt

Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page.

April 20, 2011
All-New Honda Civic Ad Campaign Celebrates "To Each Their Own"

Campaign Includes TV, In-Theater, Print, Interactive, Outdoor and Branded Entertainment

March 24, 2011
Farmers Insurance Continues with Professor Burke As Centerpiece of Ad Campaign; 5 New Spots and 8 New Print Ads Debut

Farmers Insurance is launching five new TV spots and eight new print ads to build on the successful University of Farmers® campaign developed by RPA.

January 26, 2011
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time

RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content

January 21, 2011
Honda Premieres 'The Undying Dream' Short-Film Documentary at 2011 Sundance Film Festival

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today.

September 29, 2010
Honda Set to Rock Minivan World with New Advertising Campaign

The positioning is an evolution of past Odyssey advertising, and is designed to continue to elevate the image of the Odyssey, which has become the most-popular, best-selling minivan for young, progressive parents.

September 09, 2010
All-New Honda CR-Z Sport Hybrid Ad Campaign Utilizes New 3-D Technology

A fully integrated national advertising campaign for the launch of the all-new Honda CR-Z sport hybrid began Aug. 30. The strategy developed by Honda's long-standing agency of record, RPA, centers on the duality of this new vehicle category: sport hybrid.

August 20, 2010
RPA Appoints New Honda Group Creative Director, Promotes Six Creatives

RPA welcomes Jason Sperling as Group Creative Director for the Honda account. In addition, several Associates have been promoted to support the ongoing progression of the creative department: Joe Baratelli and Patrick Mendelson to Group Creative Director; Chuck Blackwell, Nathan Crow and Adam Lowrey to Creative Director; and Laura Hauseman to Associate Creative Director.

June 28, 2010
MGM Resorts International™ Hires RPA for Luxor Hotel and Casino and Excalibur Hotel & Casino

MGM Resorts International™ announced the hiring of RPA as its agency of record to handle all integrated marketing for the Luxor Hotel and Casino and Excalibur Hotel & Casino.

May 30, 2010
Honda Racing Campaigns Debut at Indianapolis 500®

Honda will launch two new campaigns in conjunction with the 94th Indianapolis 500® on May 30th. One spot, "Where It Starts," brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. A second spot, "Backseat Driver," and corresponding sweepstakes connects Honda's racing spirit with the advanced technology and performance found in the Honda Accord and Civic coupes.

April 01, 2010
New Campaign for 11th Annual Newport Beach Film Festival Magnifies Epic Power of Film

Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (amp;). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).

March 15, 2010
Acura Launches Brand Campaign: "The most innovative thinking you'll find, you'll find in an Acura."

A fully integrated national Acura brand campaign began Jan. 10, when the first of eleven spots began airing on TV. The strategy developed by Acura's agency of record, rp&, a division of RPA, is designed to help increase awareness and opinion for the brand by demonstrating Acura's passion and engineering through each of its vehicles.

February 04, 2010
Acura's Integrated Ad Campaign Introduces the All-New ZDX, the First Concept from Acura's New Design Studio

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura's agency of record, rp&, a division of RPA, celebrates Acura's advanced coupe concept, the first from Acura's new design studio.

February 03, 2010
Honda's Super Bowl Ad to Tout All-New Accord Crosstour

As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang.

January 22, 2010
Honda Premieres "Living with Robots" Short-Film Documentary at Sundance Film Festival

As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com.

January 12, 2010
Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign

A national campaign that builds on Honda's corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com.

October 08, 2009
Honda Premieres "Racing Against Time" Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and "Star Trek" Screenwriters Roberto Orci and Alex Kurtzman

Honda will debut its fifth short-film documentary, "Racing Against Time," as part of the "DREAM THE IMPOSSIBLE" Documentary Series on Mon., Oct. 19 at http://dreams.honda.com.

July 17, 2009
California Department of Public Health Hires RPA

The California Department of Public Health announced the hiring of RPA as its agency of record to handle creative, media planning and buying, Web development and digital marketing for the California Tobacco Control Program. The advertising budget is approximately $15 million.

June 29, 2009
Honda Debuts New Short-Film Documentary for Corporate Brand Campaign

A new short-film documentary, "Dreams vs. Nightmares," breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda's "DREAM THE IMPOSSIBLE Documentary Series."

June 23, 2009
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time

RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content

June 16, 2009
Work Created by RPA Recognized with Gold Promax|BDA Award Wins

RPA congratulates three of its media partners for receiving Gold Promax|BDA Awards at the recent 2009 Promax|BDA North American Conference held in New York, NY, on June 16-18, 2009.

May 21, 2009
New Acura Campaign Touts Safety and Residual Value

Acura's new integrated spring campaign launched May 13 and focuses on two Acura brand accolades: best resale value for a luxury brand (according to Automotive Lease Guide) and first and only brand to have a full line of 5-Star Crash-Safety Rated vehicles. The strategy developed by Acura's agency of record, rp&, a division of RPA, targets in-market luxury consumers and positions Acura as the smart luxury brand to buy today.

April 17, 2009
RPA Wins Multiple Beldings, Including Sweepstakes Award for the Civic Musical Road

RPA received multiple industry accolades during last night's 43rd annual thinkLA Belding Awards, the largest awards show on the West Coast. The agency took home the biggest award of the night, the Sweepstakes Award, for the Honda Civic "Musical Road." Plus three other Belding Bowls, for the Acura MDX "Motion" commercial, the Honda Fit Integrated Campaign and another for the Honda Civic Musical Road.

April 06, 2009
"Honda Values" Campaign Urges Car Shoppers to Think Long Term, Beyond the Incentive-Based Marketplace

A fully integrated national advertising campaign for the launch of the all-new Honda Insight begins March 16. The Honda Insight defies hybrid conventions by being inclusive and affordable. The strategy developed by Honda's long-standing agency of record, RPA, communicates the down-to-earth, democratic "hybrid for everyone" concept with upbeat, optimistic imagery among a diverse collection of people.

March 13, 2009
Ad Campaign for the Launch of the All-New Honda Insight Celebrates "Hybrid for Everyone"

To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver "True Cost to Own® a Honda" data to consumers.

January 19, 2009
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites

J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study-Wave 1 released today. Honda and RPA, their longstanding advertising agency of record, designed, improved and optimized every aspect of Honda's Web site from the ground up last year.

January 19, 2009
Acura Launches New RDX Spot; Blending Stop-Frame Animation and Street Art

Airing for the first time on Jan. 18, the new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess-darting through alleys, ducking around corners, navigating the urban landscape.

January 12, 2009
Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign

A national campaign that builds on Honda’s corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com. The strategy developed by Hond's long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Honda’s corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site.

December 23, 2008
Honda Launches Multimedia Campaign to Support New National Hockey League Sponsorship

Honda's new campaign supporting the National Hockey League (NHL) Sponsorship launches Jan. 1 on NBC, coinciding with the Bridgestone NHL Winter Classic™ 2009 in Chicago. The strategy developed by Honda's longstanding agency of record, RPA, demonstrates Honda's commitment to the NHL, the company's appreciation of the sport and the commitment families make in support of the sport. At the same time, the campaign weaves in Honda's brand values.

November 27, 2008
Acura Launches New Holiday Campaign, "Drive Home for the Holidays"

Acura's new holiday campaign launches Nov. 27 and embraces this season of joy and celebration. The strategy developed by Acura's agency of record, RPA, relates to consumers' mindset by conveying a feeling that most adults have not experienced in a longtime—the absolute joy of receiving a gift.

November 24, 2008
Honda Launches New "Happy Honda Days" Campaign

An inspired, heartfelt new take on Honda's annual "Happy Honda Days" integrated national advertising campaign begins Nov. 24.

November 14, 2008
New Integrated Campaign Positions PENTAX Brand Identity, "BE INTERESTING™"

An integrated national rebranding campaign for PENTAX launches Nov. 14 on www.pentaximaging.com. The strategy developed by RPA, a leading independent advertising agency on the West Coast, communicates PENTAX's invigorated brand positioning—"independent spirits who see the world through a different lens."

October 08, 2008
Honda's Musical Road — An Unprecedented Sensory Event

Bicoastal Park Pictures directors Lance Acord (DP: Marie Antoinette, Lost in Translation) and Benzo Theodore collaborate with RPA Santa Monica, CA to create a first-ever branded experience in the U.S. Launched September 5, 2008, "The Civic Musical Road" on Avenue K in Lancaster, CA, encompasses the physical installation of a musical rumble strip that plays the William Tell Overture (aka "The Lone Ranger" theme song) when driven over by motorists at 55mph.

September 24, 2008
Ad Campaign for the All-New Honda Fit Flaunts Fierce, City-Smart Style

A fully integrated national advertising campaign for the all-new Honda Fit begins Sept. 29.

September 23, 2008
RPA Wins Two MIXX Awards: Best Widget and Best Search Campaign

The Interactive Advertising Bureau (IAB) today announced that RPA, a leading independent advertising agency, won two Marketing and Interactive Excellence (MIXX) Awards for interactive marketing. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

September 22, 2008
All-New Acura TL Advertising Campaign Introduces the Most Powerful Acura Ever Built

A fully integrated national advertising campaign for the all-new 2009 Acura TL performance luxury sedan begins on Sept. 22, as the largest, most integrated Acura launch to date.

September 02, 2008
RPA Promotes Gayle Gray to Director of Integrated Media

In this new role at the agency, Gray will take on a larger management role and will be integral to the continued growth of interactive media at the agency. She will oversee online media plan development for all clients and facilitate collaboration between media disciplines.

July 29, 2008
RPA Launches Branded Entertainment Discipline

RPA announced the formation of a new branded entertainment discipline within the Media Communications group. This discipline will be led by Steve Rossmann, who joins RPA from the Gersh Agency.

April 30, 2008
Jim Sieminski Joins RPA as VP, Account Director

RPA, a leading independent advertising agency on the West Coast, welcomes Jim Sieminski as VP, Account Director. Sieminski will direct the recently won PENTAX Imaging Company business and will work in concert with Tom Kirk, EVP, Management Account Director, on new business.

April 24, 2008
All-New Acura TSX Advertising Campaign Reveals "A New Generation Has Arrived"

A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle's sophisticated look and exhilarating performance, thus demonstrating "A New Generation Has Arrived."

April 18, 2008
PENTAX Hires RPA

PENTAX Imaging Company, a division of PENTAX of America, Inc., announced the hiring of RPA as its agency of record to handle all integrated marketing for the company. The PENTAX Imaging Company marketing support budget for 2008 is approximately $10 million.

March 14, 2008
RPA Creates New Division to Service Acura

RPA has created a new dedicated division to service Acura. This division further evolves the current Acura core team and will be led by two recently appointed senior executives: Dave Weber as EVP, General Manager, and John Hage as SVP, Creative Director.

March 03, 2008
RPA Wins Several New Media Accounts

RPA has been named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are in excess of $7 million.

February 25, 2008
Mandalay Bay Resort and Casino Hires RPA

Mandalay Bay Resort and Casino, a AAA Four Diamond Award-winning Las Vegas property, announced the hiring of RPA as its agency of record to handle all integrated marketing for the property.

February 07, 2008
Multifaceted Spirit of Los Angeles Shines in New Honda-Sponsored Marathon and Acura L.A. Bike Tour Campaign

The fun, city-inspired imagery for both the advertising and on-site events has an integrated look and feel and reflects Honda’s mission to bring the Los Angeles communities together.

January 28, 2008
RPA Promotes David Smith to Executive Creative Director

RPA today announced the appointment of David Smith, previously SVP, Creative Director, to the position of EVP, Executive Creative Director, reporting to Larry Postaer. Postaer had held this title during the past 22 years, when he, and co-partner Gerry Rubin, founded RPA in 1986.

January 10, 2008
RPA Media Meets the Needs of the Evolving Media Market

RPA has restructured its media department to even more effectively deliver campaigns that embrace the ever-changing media and consumer marketplace. This move further solidifies the agency's commitment to fully integrated marketing.

November 01, 2007
RPA Works Toward the Agency of the Future

RPA, a leading independent advertising agency on the West Coast, recently unveiled a new internal rallying cry—"Unite. Create."—to fully define the agency's approach to its work now and in the future. This identity further evolves the agency's dedication to fully integrated marketing.

October 03, 2007
Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics

An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.

September 24, 2007
New Honda Civic Hybrid Campaign Uses The Odd Couple Wit to Bring Attention to Consumers' Environmental Foibles

A national advertising campaign for the Honda Civic begans Sept. 21. The strategy developed by Honda's long-standing agency of record, RPA, strengthens the Civic Hybrid personality and builds the brand while leveraging the momentum that began in Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign.

September 20, 2007
New Honda Corporate "The Power of Dreams" Advertising Campaign Captures the Magic of the Brand

A fully integrated national advertising campaign embracing Honda's corporate theme line, "The Power of Dreams," begins Sept. 24. The strategy developed by Honda's long-standing agency of record, RPA, gives consumers a poignant perspective of Honda's long-term corporate philosophy and an understanding of what motivates the company.

September 11, 2007
Ad Campaign for the All-New Honda Accord; "Beyond the Road" Instills Accord Pride in Everyone

The strategy developed by Honda's long-standing agency of record, RPA, declares and celebrates the all-new Accord's personality and style by going "Beyond the Road."

September 10, 2007
Integrated La-Z-Boy Ad Campaign Touts "Comfort. It's what we do."

A national broadcast advertising campaign for La-Z-Boy begins Sept. 10. The strategy developed by RPA, the largest independent advertising agency on the West Coast, positions La-Z-Boy Furniture Galleries as the place to go for comfort, expands the perception of the furniture available from La-Z-Boy Furniture Galleries and communicates a modern, relevant point of view about La-Z-Boy Furniture Galleries.

July 30, 2007
Selena Chin Joins RPA as Local Media Manager in Chicago

RPA, the largest independent advertising agency on the West Coast, welcomes Selena Chin as Local Media Manager in the agency's Chicago office.

June 26, 2007
Claire Browne Joins RPA as V.P., Director of Media Insights, Research and Accountability

RPA, the largest independent advertising agency on the West Coast, welcomes Claire Browne as V.P., Director of Media Insights, Research and Accountability. Leading this new discipline at RPA, Browne will work to garner salient media insights to effectively optimize each client's media strategy.

May 16, 2007
Honda Civic Tour Joins Forces with Friendsorenemies.com to Create Dynamic Online Fan Community Featuring Exclusive, Unscripted Content

Honda Civic Tour and friendsorenemies have created the ultimate, user-generated worldwide fan community. As friendsorenemies cameras deliver new and intimate content from the highly anticipated tour to http://civictour.honda.com/ and http://friendsorenemies.com/, fans will have access to Fall Out Boy's every step, marking the most extensive behind-the-scenes, minute-by-minute coverage of the band to date.

April 19, 2007
New California Horse Racing TV Spots Suggest What Happens in Vegas Doesn't Stay in Vegas

For the first time, the California thoroughbred racing industry has joined forces to launch a statewide TV campaign promoting the sport and on-track attendance.

April 04, 2007
Integrated SOYJOY™ Nutrition Bars Launch Ad Campaign Evangelizes the Benefits of Real Food, "Real Is Revolutionary"

Pharmavite's new product launch for SOYJOY&trad; nutrition bars will debut on TV on April 9 and in print and online later in the month. The campaign developed by RPA, the largest independent advertising agency on the West Coast, marks advertising's first use of a videoblog ("vlog") creative device to capture snackers' desires for real food with the theme, "Real Is Revolutionary."

March 23, 2007
New Ad Campaign Expresses Passion of Honda Racing From IndyCar® Racing to Dirt Bikes

A national advertising campaign for Honda Racing begins today on ESPN SportsCenter. The strategy developed by Honda's long-standing agency of record, RPA, focuses on leveraging the company's unparalleled racing involvement into a passion, commitment and performance story that benefits the consumer-vehicle line.

February 22, 2007
RPA Creates Poignant Ads Celebrating UCLA's 99 NCAA National Championships

UCLA and RPA, the largest independent advertising agency on the West Coast, collaborated on a pro bono assignment to honor UCLA's numerous athletic accomplishments and launch the new tagline, "Champions Made Here."

February 12, 2007
Honda Launches Los Angeles Marathon and Acura L.A. Bike Tour Advertising Campaign

On March 4, 2007, American Honda will be the presenting sponsor of the Los Angeles Marathon for the twelfth consecutive year, and Acura will be the title sponsor of the Acura L.A. Bike Tour for the eleventh consecutive year.

February 01, 2007
Honda's Gil "The Crab" Headed To the Famous "Large Game"

Continuing the brand momentum of Honda's award-winning "Element and Friends" campaign, RPA, the company's longstanding agency of record, collaborated with Gil "The Crab," the Honda Element's famous friend, to create a "super new large game commercial" scheduled to debut on Sunday, Feb. 4.

December 19, 2006
Lenox Financial Mortgage, LLC Hires RPA for Media and Marketing Services

Lenox Financial Mortgage, an Atlanta-based mortgage broker that provides a broad range of competitively priced mortgage products, announced today the hiring of RPA as their agency of record to handle media planning and buying.

December 11, 2006
Pharmavite Hires RPA to Handle Advertising for All-New SOYJOY™ Nutrition Bars

Pharmavite today announced the hiring of RPA as its agency of record to handle all strategic planning, creative and media planning and buying for its all-new whole soy and real fruit nutrition snack bar, SOYJOY™.

November 21, 2006
Honda Launches Popular "Happy Honda Days" As Holiday Shopping Season Begins

Honda's national "Happy Honda Days" integrated advertising campaign begins on Thanksgiving Day. The strategy developed by Honda's long-standing agency of record, RPA, is to help drive qualified dealership traffic to buy or lease a new Honda before year's end.

November 08, 2006
Honda Element Campaign Wins Coveted Yahoo! Big Idea Chair™

The Honda Element campaign was honored with the Yahoo! Big Idea Chair™ at yesterday's Yahoo! Creative Conference in Los Angeles. Reviewed by a panel of experts and industry executives, the award was presented to RPA, Honda's long-standing agency of record. Seeking to highlight the people, companies and work that truly represents integration in new media, the award is a very large and comfortable purple chair.

November 06, 2006
In the Wake of Election Buzz, Honda Launches New Honda Civic Spots Exclaiming "Freedom Is Choice"

A national advertising campaign for the Honda Civic begins today. The strategy developed by Honda's long-standing agency of record, RPA, leverages the momentum and top-of-mind awareness of Civic as a young, hip and cool vehicle that began in the Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign.

October 12, 2006
National Advertising Campaign for the All-New Acura MDX Exemplifies New Brand Direction

Acura will launch its all-new MDX advertising campaign embracing the luxury nameplate's commitment to advanced technology and premium performance tonight on national TV. Developed by RPA, Acura's agency of record since 2000, the advertising features Acura's new theme line affirming the conviction that there is only one way to get ahead . . . to "Advance." This theme line defines the brand's position within the luxury segment.

October 10, 2006
Shelley Watson Joins RPA as V.P., Director of Entertainment

RPA, the largest independent advertising agency on the West Coast, welcomes Shelley Watson as V.P., Director of Entertainment. She will lead the media team for Metro-Goldwyn-Mayer Inc. (MGM), owners of the world's largest modern film and television library. Under Watson's strategic direction, the agency will launch 6-8 releases through the end of the year.

October 09, 2006
Honda Launches Element SC with a Stable of New Friends and the Return of Gil the Crab

The Honda Element and more than a dozen new friends will debut on TV, in print and on www.elementandfriends.com on Oct. 9. Honda's longstanding agency of record, RPA, is building on the brand momentum of last year's award-winning "Element and Friends" campaign. The quirkiness will continue as each critter-a goat, hamster, lobster, mole, pigeon, rat and turtle-share a unique feature with the Element on TV spots. The campaign also introduces the all-new trim model, the SC.

September 29, 2006
RPA Celebrates Three MIXX Awards Wins and Two Creative Media Awards

RPA, the largest independent advertising agency on the West Coast, received multiple industry accolades during New York's Advertising Week events. On Tuesday evening, the MIXX Awards honored the agency with "Best in Show" and a gold for the Honda Element's online integration campaign. The search marketing campaign for the Honda Element received a bronze. The following night, the Creative Media Awards presented the agency with the television award for the Honda Fit campaign and the online media/search award for the Honda Element campaign.

September 28, 2006
What do you CRAVE? Ad Campaign for the All-New Honda CR-V Celebrates Consumers Cravings

A fully integrated national advertising campaign for the all-new Honda CR-V begins Sept. 28. The strategy developed by Honda's long-standing agency of record, RPA, focuses on the CR-V's all-new styling, inside and out.

August 30, 2006
RPA and Pioneer Take High-Definition Television to New Realms with All-New Fall Advertising Campaign

The launch of the national fully integrated campaign for Pioneer Electronics (USA) Inc.'s new line of Pioneer and Elite® PureVision™ high-definition (HD) plasma TVs and displays will debut Sept. 2. Developed by RPA, the largest independent advertising agency on the West Coast, the more than $20 million campaign coincides with the kickoff of the NFL and NCAA football seasons and conveys Pioneer's pursuit of innovation and best-in-class plasma TV technology.

August 21, 2006
RPA and Honda Initiate Viral, Interactive Campaign to Champion the Honda Element's Famous Friend, Gil the Crab

Honda's longstanding agency of record, RPA, is extending the "Element and Friends" campaign to continue the brand momentum for the Honda Element. The campaign uses popular Web sites to engage interested consumers with Gil the Crab who was first introduced on www.elementandfriends.com in the fall of 2005.

August 07, 2006
Advertising Campaign for the All-New Acura RDX Appeals to Technologically Savvy, Sophisticated Consumers

A fully integrated national advertising campaign for the all-new Acura RDX begins August 7. The strategy for the campaign developed by RPA, the largest independent advertising agency based on the West Coast, is to treat the Acura RDX as the ultimate object of high-tech, advanced living.

RPA