The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.
Delano Las Vegas Brings Inspiration and Exclusivity to Luxury Seekers with 'Defiantly Inspired' Advertising Campaign
A collaboration between MGM Resorts International and Morgans Hotel Group, the company responsible for the original trailblazing boutique hotel in South Beach, Delano Las Vegas officially opened its doors Sept. 2, 2014, showcasing a study in restrained chic. To announce the opening of Delano Las Vegas, RPA, the hotel's agency of record, created the "Defiantly Inspired" campaign as an immersive experience with video, print, out-of-home and digital elements aimed at the more savvy traveler seeking culture and new experiences.
Tesoro Debuts Targeted, Multichannel ARCO Ad Campaign to Communicate 'ARCO Has TOP TIER® Gas for Less.'
Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently launched an integrated campaign to build awareness around ARCO's newly acquired TOP TIER® designation. "TOP TIER®" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.
Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event
Honda is launching five days of continuous "Summer Cheerance" by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand's annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.
2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit
The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.
New Advertising Industry Survey Reveals How Trust Between Advertising Agencies and Clients Leads to Creative Success
Ad agency RPA, in partnership with USA TODAY, conducted the survey to expose unspoken truths from ad-agency and marketing executives to help improve agency-client relationships
Today, at the Cannes Lions International Festival of Creativity, leading independent advertising agency RPA announced the results of a survey conducted in partnership with USA TODAY that reveals the connections between a trusting agency-client relationship and creative success. Results of the survey of senior advertising-agency and brand-marketing executives were unveiled by Tim Leake, RPA's SVP of Growth and Innovation, during RPA's Forum, "The Naked Truth," on Independent Agency Day at the Festival.
Honda Touts 'Fastest Seat in Sports' Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and 'Slow Citations'
To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with the Verizon IndyCar Series, the brand is promoting its popular "Fastest Seat in Sports"" sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues "slow citations" to unsuspecting people in Chicago.
Following the first-ever small business commercial in February's championship football game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks, the company is supporting the three runner-up winners — Barley Labs, Locally Laid Egg Company and POOP — Natural Dairy Compost — each with a 30-second TV spot to bring to life their unique small business identity.
For the launch of their new Urban Attitudes collection by La-Z-Boy, which has been described as modern, sophisticated and anything but ordinary, the company is rolling out an integrated advertising campaign featuring spokeswoman Brooke Shields.
Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.
This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox — an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts — is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.
RPA Hires Tim Leake as Director of Growth and Innovation in Series of Key Leadership Moves at the Agency
RPA Promotes Pete Imwalle to Chief Operating Officer, and Mike Margolin Will Lead New Approach to Media as Director of Audience Strategy
Leading independent ad agency RPA has hired Tim Leake, Hyper Island's former Global Creative Innovation and Partnership Director, for the newly created role of Director of Growth and Innovation, effective immediately. Reporting directly to Bill Hagelstein, CEO and President of RPA, Leake will lead business development for RPA and will play a key role as the agency continues to innovate growth strategies for clients.
To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.
Happy Honda Days Campaign Taps Grammy® Award-Winning Michael Bolton to Highlight Year-End Sales Event
Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising. To bring the campaign to life across social media, Honda is hosting a one-day live social media event on Friday, Nov. 22, featuring Bolton responding to posts that use the hashtag #XOXOBolton with personalized messages from the set of a life-size holiday card.
Honda's Project Drive-In Helps Save Four Additional Theaters, Nine in Total; Continues Fundraising Effort to Help Others
Project Drive-In, Honda's national effort to help save drive-ins facing closure due to the end of 35mm film distribution, is awarding four additional drive-in theaters (in alphabetical order)&emdash;Monetta Drive-In (Monetta, S.C.), Ocala Drive-In (Ocala, Fla.), Starlite Drive-In (Cadet, Mo.) and Stateline Drive-In (Elizabethton, Tenn.)&emdash;a new digital projector along with the first five theater winners&emdash;99W Drive-In (Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham, Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco, Maine)&emdash;announced last week. More than 2.6 million votes at www.projectdrivein.com determined the total of nine winning theaters.
Film Critic Leonard Maltin to Host First Ever Twitter Vine Auction in Support of Honda's Project Drive-In
In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they cannot afford to convert to digital projection, estimated at $75,000+ per screen. In support of Project Drive-In, Honda's national effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction on Thurs., Sept. 12, starring renowned film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.
The Listening Cloud is a fluffy data-driven light sculpture that visualizes social media conversation in real-time. Created by a group of creative and technology Associates at ad agency RPA and installed in the company's lobby, it continuously monitors the social media buzz around client brands. Any time there are tweets, hashtags, likes or comments about a client, the cloud storms with multi-colored lightning that corresponds to the different social media channels.
Starting September 3 Honda will launch an integrated advertising and marketing campaign supporting the redesigned 2014 Honda Odyssey. The campaign will kick-off with three TV spots featuring "spokescrumbs" voiced by actors Neil Patrick Harris ("How I Met Your Mother") and Rainn Wilson ("The Office"). The overall campaign includes television, print, mobile and digital executions highlighting the Odyssey's new solutions to improving family life, including the world's first available in-vehicle vacuum cleaner HondaVAC™.
A new series of humorous online videos from Farmers Insurance and agency of record RPA, feature PGA TOUR player Rickie Fowler playing the role of Dick Fowler, P.I., a loose-cannon private investigator and dispenser of golf-course justice. The four-episode series demonstrates how it's better to play it smart on the golf course, just as it's better to play it smart with your insurance.
Hundreds of Drive-In Theaters Face Closure; Honda Launches Project Drive-In to Save Drive-Ins Across the Country
The end of 35mm film distribution by the close of 2013 could shut down hundreds of drive-in theaters because of the costly switch to digital projection, estimated at $75,000+ per screen. Project Drive-In, a newly launched national effort sponsored by Honda to save as many drive-ins as possible, is raising community awareness across the nation, supplying at least five drive-ins with digital projectors and giving people easy ways to get involved and ensure that this historic part of American cinema and car culture lives on.
As the annual Summer Clearance Sales Event continues, Honda is following up on its unique social media campaign that features the brand directly engaging with Twitter users utilizing real-time Vine videos. Today, Honda will respond to tweets with the #HondaLove hashtag with live Vine videos encouraging Honda owners to share their personal stories of #HondaLove.
Today, the Atlanta Broadcast Advertising Club (ABAC) is presenting Lisa Pilger, VP, Director of Local Media at RPA, a leading advertising agency headquartered in Los Angeles, with a Lifetime Achievement award. Pilger leads the day-to-day operations of RPA's local buying division from RPA's Atlanta office.
Farmers Insurance is launching 15 15-second online videos created to provide consumers with important insurance-related tips in unique and engaging ways. The comical videos are part of the new chapter in the larger University of Farmers advertising campaign, "It's Smarter to Have a Plan," developed by agency of record RPA. Several Vine videos will also spout quick tips to Twitter users starting August 12.
Honda Embarks on Breakthrough Twitter-centric Campaign Featuring Vine Videos in Support of Summer Clearance Sales Event
In support of the annual Summer Clearance Sales Event, Honda will launch a unique social media campaign in which the brand will directly engage with Twitter users utilizing real-time Vine videos. Launching July 15, Honda will respond to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old car and purchase a new Honda through the Summer Clearance Sales Event. In addition to the social media component, the Summer Clearance event will be supported by television, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.
RPA has been awarded a Bronze Cannes Lion Award for its Monsters Calling Home work with Honda. RPA and Honda were also shortlisted for best use or integration of music, while RPA was also shortlisted for its campaign with the Newport Beach Film Festival.
RPA, a leading advertising agency headquartered in Los Angeles, won four Interactive Awards from thinkLA, the largest advertising industry organization for Southern California, as well as three silver National ADDY Awards for its work with Honda. These awards, all won for interactive efforts, highlight RPA's longstanding digital capabilities that unobtrusively attract interest, participation and conversations across popular social-media sites.
RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.
With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year's package — on the power of film to elicit emotion — is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film and print art.
Today, Honda unveiled the first-ever mobile barbering tool for busy, cost-conscious families. The HondaHAIR will be available as a Honda Genuine Accessory that attaches to the 2014 Odyssey Touring Elite's HondaVAC to provide an efficient way to cut hair.
Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.
Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.
Farmers Insurance Encourages Consumers to Start the Year Smarter with the Launch of Its New "It's Smarter to Have a Plan" Advertising Campaign
Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives.
Honda Puts It In Social Media-Fueled Overdrive For Summer #Cheerance Campaign
Honda Wants to Cheer up the World for Its Annual Summer Clearance Event
Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'
Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings (Claire Browne quoted)
Infographic: The Naked Truth About the Relationship Between Ad Agency and Client
Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness
The brands that stole the show at the Cannes Lions Festival of Creativity 2014
Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix
Marketing in the New Matriarchy: Women Have Never Had It So Good (by Mia von Sadovszky)
Honda Issues 'Slow Citations' to Unwary Passersby and Other Brands
A Sweet Texting Story Has a Tragic Accident in Honda's 'Distracted Driving' Push
Girls Take Over The World In GoldieBlox's First-Ever Super Bowl Ad
Ad of the Day: Honda Spreads a Message of Hope in a World of Chaos and Conflict
Hyper Island's Leake Joins RPA, Sid Lee Launches Content Division and More
Hyper Island's Leake Goes From Making New Ideas To Making Rain, Joins RPA In New Biz Role
LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots
Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads
Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?
Intuit picks final 4 in Super Bowl ad contest: makers of dog treats, toys, eggs, compost
Great Advertising 'Resonates in the Heart,' Says Hall-of-Famer Gerry Rubin