Resortist 2.0

When Mandalay Bay Resort and Casino in Las Vegas wanted to tout its property’s new collection of world-class amenities, we upped the ante on our original “Resortist” campaign. Our strategy was to further differentiate the resort by injecting new electricity in a welcoming way, befitting a 120-acre resort. The photography by Steven Lippman elevated the resort experience by emphasizing Mandalay Bay’s reputation as a true destination resort, capturing the energy that appealed to prospective new guests.

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