Honda Certified Used: "Pre-Owned Pre-Roll"

Pre-Owned Pre-Roll

Promoting Certified Used by Using Certified Used Ads From Other Brands.

Pre-Owned Pre-Roll

Buying a Certified Pre-Owned Vehicle is a smart choice. Yet, many fail to see the value, as they are instead bombarded with ads that have confusing and similar talking points.

To combat this, we created the Pre-Owned, Pre-Roll campaign to illustrate the Honda Certified Pre-Owned Vehicles program in a way that mirrored the benefits of buying used. Rather than shooting our own costlier ads, we bought previously-run ads from Del Taco, POM Wonderful, Magic Tracks, Smileactives and Timbuk2. We gave them a second life with our own graphics, music and voiceover. In doing so, we were able to communicate second-hand quality in a simple and entertaining way.

Because this is pre-roll, these ads needed to be eye-catching, smart and unexpected. Nothing screams that more than a man impaled by a dolphin, as illustrated in the POM Wonderful ad. The Pre-Owned Pre-Roll campaign demonstrates that you can get value out of something the second time around while helping differentiate the Honda from the rest of the pre-owned pack.

[vimeo vimeoid=" 283109364" caption="magic tracks" ]

[vimeo vimeoid="283109464" caption="TIMBUK2" ]

[vimeo vimeoid=" 283077122" caption="Del Taco" ]

[vimeo vimeoid="283109412" caption="POM Wonderful" ]