Build your brand: Sync up with your customers
Introducing the Values Quotient: A new way of optimizing brand-audience alignment
Introducing the Values Quotient: A new way of optimizing brand-audience alignment
Never, before has it been important for brands to align with America’s values.
And never, before has there been a behavioral science tool to help marketers get clear about their values and how to realign with their customers.
WHAT IS VALUES QUOTIENT?
Our behavioral science team developed a proprietary metric, called the Values Quotient, that rates brands on how well their values align with people’s values.
Provide marketers with a clear, quantifiable understanding of your values
Identify opportunities for realignment with your audiences’ values, in cases of disconnect
Identify potential new target audiences for whom your values would resonate more profoundly than you might expect
IF YOU’RE A MARKETER WHO WANTS TO LEARN MORE ABOUT VALUES ALIGNMENT AND WHAT IT COULD MEAN FOR YOUR BRAND, WE’RE OFFERING EARLY ACCESS TO OUR FULL REPORT HERE.