It’s never been more pressing for brands to align with Americans’ values. But in a time of unprecedented change and instability, how do we get a handle on “values”? Introducing the Values Quotient.
Developed by our behavioral science unit, the Values Quotient is a proprietary metric for rating how well brands align with people’s values.
Provide marketers with a clear, quantifiable understanding of their values.
Identify opportunities to realign with your audiences’ values.
Discover potential new target audiences with whom your values would resonate.