THERE'S VALUE IN YOUR VALUES

The Values Quotient: A New Way to Measure Brand-Audience Resonance

BOTTOMLINE: WHAT YOUR BRAND CARES ABOUT MATTERS

It’s never been more pressing for brands to align with Americans’ values. But in a time of unprecedented change and instability, how do we get a handle on “values”? Introducing the Values Quotient.

Understand your audience better. Download our American values fact sheet and learn more about the Values Quotient.
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WHAT IS THE VALUES QUOTIENT?

Developed by our behavioral science unit, the Values Quotient is a proprietary metric for rating how well brands align with people’s values.

HOW THE VALUES QUOTIENT CAN BENEFIT YOUR BRAND

Provide marketers with a clear, quantifiable understanding of their values.

Identify opportunities to realign with your audiences’ values.

Discover potential new target audiences with whom your values would resonate.