Values Quotient

BOTTOMLINE: WHAT YOUR BRAND CARES ABOUT MATTERS

It’s never been more pressing for brands to align with Americans’ values. But in a time of unprecedented change and instability, how do we get a handle on “values”? Introducing the Values Quotient.

Understand your audience better. Download our American values fact sheet and learn more about the Values Quotient.

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WHAT IS THE VALUES QUOTIENT?

Developed by our behavioral science unit, the Values Quotient is a proprietary metric for rating how well brands align with people’s values.

HOW THE VALUES QUOTIENT CAN BENEFIT YOUR BRAND

Provide marketers with a clear, quantifiable understanding of their values.

Identify opportunities to realign with your audiences’ values.

Discover potential new target audiences with whom your values would resonate.

THERE'S VALUE IN YOUR VALUES

The Values Quotient: A New Way to Measure Brand-Audience Resonance

BOTTOMLINE: WHAT YOUR BRAND CARES ABOUT MATTERS

Understand your audience better. Download our American values fact sheet and learn more about the Values Quotient.

WHAT IS THE VALUES QUOTIENT?

HOW THE VALUES QUOTIENT CAN BENEFIT YOUR BRAND