Work
About
News
Careers
Contact
#
Lisa Herdman
Articles
No items found.
News
Ad Age
How Streaming TV is Bracing For a Recession
Beet.TV
AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman
Adweek
LA’s Ad Community Whoops It Up With 10th Annual Awards
Business Insider
The pandemic has thrown a wrench in plans to save the TV business. Industry insiders lay out what they're doing to fix it
Ad Age
Live TV Drives More Moments that Matter—to Viewers and Advertisers
USA Today
NBC's Peacock arrives last to streaming wars, but has a valuable weapon: It's free (with ads)
Digiday
‘A turning point’: Buyers are adopting TV-style co-viewing metrics for connected TV
USA Today
Rescues prove TV cancellations are reversible: Is 'Designated Survivor' next?
Los Angeles Times
'Roseanne' revival helps ABC stage a comeback in the ratings
USA Today
Finding an original hit is of Paramount importance for rebranded cable network
Adweek
Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers
Variety
Cable News Wars: Inside the Unprecedented Battle for Viewers in Trump Era
Variety
James Corden on ‘Carpool Karaoke,’ Ratings and Staying Out of the Political Fray
AdWeek
What’s Different About the New Golden Age of the Family Sitcom
Huffington Post
Women in Business Q&A: Lisa Herdman SVP, Director of National Programming & Branded Entertainment, RPA
AdWeek
Meet the 12 Most Successful Media Agency Execs in Southern California
USA Today
Has violence on TV finally gone too far?