Pages related to Strategy


A Media Plan That Makes the Whole Campaign Smarter

That time we won the first programmatic media Effie for Apartments.com

Breathing new life into an enduring campaign.

Evolving the iconic Farmers Insurance campaign.

Be yourself, especially when it’s not what everyone else is doing.

We broke a few clichés to relaunch the Honda Ridgeline pickup.

Making B2B feel more human-to-human

How we sparked a small business movement for Intuit QuickBooks

Reimagining the Online Pre-Owned Vehicle Shopping Experience.

Designing a user-centric website for certified preowned vehicles.

Growing pains: How agencies see Snapchat's ad-sales approach

Artificial Intelligence, Artificial Creativity and Artificial Humanity

For Today’s CMOs, Nuance Is Dead; Long Live Nuance

In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash

Confirmation bias is derailing great advertising

A cheatsheet for Facebook’s war on clickbait

Snapchat Is Ramping Up Agency Services and Unleashing the Next Generation of Its Ad Business

‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out

Looking for insights in all the wrong places

Snapchat is holding its ground in its war with Instagram

Why Brands Like L’Oréal and Acura Are Betting Big on Augmented Reality

Snapchat’s ad biz has matured but is still a shiny new object for advertisers

Instagram Stories has emerged as a clear favorite for marketers over Snapchat

After Trump's shocking win, advertisers faced 'confusion, anguish, and maybe even a few tears' — now they want to reach his voters

Snapchat still has a solid advantage over its competitors in one key area

To Understand Coastal Elites, Start By Looking At Middle America

Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

Marketers plan to test out Facebook Stories because why not

Mike Margolin

SVP / Chief Digital Officer

David Measer

SVP / Group Strategic Planning Director

Mia von Sadovszky

svp / group strategic planning director

Mia von Sadovszky

svp / group strategic planning director

Mike Dossett

vp / associate director, digital strategy

Nichola Perrigo

VP / Director of Digital Marketing

Abe Diaz

VP / Media Director