RPA hosted Cannes’ See It Be It event, an evening of inspiring conversation addressing gender imbalance in creative leadership. See our 7 biggest takeaways from the event below.
1. Self-care is essential
Part of being a leader is maintaining a healthy work-life balance. Peers look up to leaders who take care of themselves.
- “To lead from the inside-out, you must take care from the inside-out,” @tahirah, Senior Copywriter, Saatchi & Saatchi.
- “Show up for yourself how you show up for everyone else,” @tahirah.
- “Self-care at its core is about finding things that will improve your state physically and emotionally and it’s so important in this state,” @chloalo, Chief Creative Officer, R/GA US.
- “Boundaries are important. It’s okay to say no,” @tahirah.
- “It’s not about how much time you spend with your family. It’s how present you are when you are with them,” @chloalo.
2. Leaders should instill inspiration, not fear
You shouldn’t feel intimidated by a leader; you should feel awe-inspired. When you’re in the presence of a good leader, that is when ideas come to fruition.
- “When a good leader walks into a room, people feel less full of fear and more full of possibility,” @lscribbly, Creative Director, 72andSunny.
- “If there’s an environment of respect where people feel safe, you can have really transformative conversations with people,” @chloalo.
3. Be a team player
We can do so much more when we work together. When women collaborate, everybody wins.
- “’One team, one dream’, represents the coalition of women coming together. We are more powerful when we work together under one united mission,” @isadorachesler, VP/Director of Video Production, RPA.
4. Look at things with a fresh perspective
No matter what our titles are, we can all be creative. Look at each task with fresh eyes and approach it in a new and innovative way.
· “From day one, I didn’t see the glass as half-full or half-empty. I wanted to redesign the glass,” @chloalo.
5. Encourage and empower other women
As women, it’s essential we support each other and push each other to take risks. Don’t just find your voice, but encourage others to do the same.
- “If women don’t see themselves as leaders, maybe the solution is simply telling them they are… If you think someone is doing a great job, tell them, because they just might need to hear it,” @krystlemullin, Associate Creative Director, RPA.
- “#seeitbeit isn’t just about finding your confidence. It helped empower me to help others find their confidence,” @carriedunn10, Senior Writer, 72andSunny.
- “Do you know a hero? Tell her and then tell everyone,” @krystlemullin.
- Amina Halim, Creative, Disney, on taking risks in your career: “Jump. You have a soft pile of women to land on.”
6. Believe in yourself
Don’t underestimate yourself; you are much stronger than you think. Find your voice and allow yourself to realize your full potential.
- “Men will apply for a job when they are 60% qualified. Women will apply when they are 100% qualified…however, women underestimate their abilities by 30%, which means they won’t go after a job until they are 130% sure they are qualified!” @carriedunn10
- “You have to find your inner voice before you can lead others,” @chloalo.
7. You don’t need to be a bitch to be a leader
Don’t be a bitch; be bold, be brave, be a fearless leader.
- Amina Halim, “Women are naturally nurturing, good listeners…if you want to be a good leader, be more of a woman.”
This passionate group of women led an evening of honest conversation aimed at enacting change in the advertising industry and in building a community of women who support each other and encourage diverse thoughts and opinions.