Dole Highlights Tradition in New Heartwarming Ad Campaign for Dole Fruit Bowls® in 100% Juice

August 14, 2018

by
Dole Packaged Foods

Santa Monica, CA, August 14, 2018 — A new advertising campaign for Dole Fruit Bowls® in 100% Juice launches today, spotlighting a new trend of writing and drawing on the lid of the product. A heartwarming 30-second spot, "Traditions," brings to life one Mom's tradition of using Dole Fruit Bowls to connect with her daughter. The spot, created by ad agency RPA, allows people to see themselves and their relationships in the stories we tell via Dole Fruit Bowls, and inspires them to facilitate those connections in their own lives.

"Our Fruit Bowls in 100% juice are made with years of expertise and history," said Stan Stuka, Senior Marketing Director, Dole Packaged Foods. "This new campaign will stand out with its heartfelt reminder to parents to give a little extra love with their kids' snacks."

The spot shows a mom writing notes on the lid of the Fruit Bowls that her daughter finds throughout all stages of her life. At the end, her daughter grows up and carries on the tradition by using one of the Fruit Bowls to share some big news with her mom.

"People trust in the quality of Dole products, and Fruit Bowls in 100% Juice bring about nostalgia for people's own childhood experiences," said Joe Baratelli, EVP, Chief Creative Officer at RPA. "What better way to illustrate this than to create an ad that comes full circle."

"Traditions" will air on cable and network TV channels, including Food Network, Freeform, HGTV, TNT, USA and more.

About Dole Packaged Foods, LLC Dole Packaged Foods, LLC, is a world leader in growing, sourcing, distributing and marketing fruit and healthy snacks. Dole sells a full line of packaged shelf stable fruit, frozen fruit, dried fruit, and juices. The company focuses on four pillars of sustainability in all its operations: water management, carbon footprint, soil conservation and waste reduction. For more information please visit dolesunshine.com or dolesunshine.com/sustainability.

®, ™ & ©2018 Dole Packaged Foods, LLC.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to create ideas and experiences that put "People First," within a culture that empowers individuals and teams. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO, CoStar Group, Farmers Insurance Group, La-Z-Boy and Southwest Airlines. For more information, visit http://www.rpa.com.