RPA Promotes Isadora Chesler and Selena Pizarro to Directors of Video Production

November 21, 2017


Santa Monica, CA, November 21, 2017 — RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Isadora Chesler and Selena Pizarro, previously Executive Producers, to the position of VP, Director of Video Production, reporting to Gary Paticoff, EVP, Chief Production Officer.

At RPA, Isadora oversees digital, social and broadcast video production for Honda, with a focus on technique-driven creative that pushes the boundaries of what is possible in the VFX, CG, stop-motion, 360, VR & AR space. Selena oversees digital, social and broadcast production for all other clients, including Farmers Insurance and Apartments.com. Isadora has executive- produced Cannes-winning and Emmy nominated work such as Honda's "Paper" and several Super Bowl spots, most recently Honda's "Yearbooks". Selena has executive-produced award-winning work, such as the long-running Farmers Insurance campaigns, as well as the notable Super Bowl campaign for Apartments.com.

"Isadora's and Selena's collective experience, guidance and strategic thinking has always led RPA in producing video projects that are considered the best in the industry," said Paticoff. "They are always being challenged to adapt ideas into eye-catching experiences that incorporate emerging technologies, and I know they will continue to produce this stellar work for our clients."

Isadora has been at RPA for more than five years and Selena for eight years. Previous to RPA, Isadora worked at Ogilvy, Crispin Porter + Bogusky and Deutsch LA, where she produced U.S. and international campaigns for such brands as PlayStation, Old Navy, DirecTV and Snapple. Selena spent time at Ogilvy and Grey Advertising, where she produced U.S. and international campaigns for brands such as Cisco Systems, Mattel, ARCO, ampm and Kraft.

Isadora and Selena will continue to inspire production teams to create the best work possible and to nurture creativity and passion while embracing new advancements in film-making techniques.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency whose mission is to create ideas and experiences that put "People First" within a culture that empowers individuals and teams. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO, CoStar Group, Farmers Insurance Group, La-Z-Boy and Southwest Airlines. For more information, visit http://www.rpa.com.