Dallas, TX, July 6, 2017 — To celebrate international destinations newly available from Southwest Airlines' updated and expanded facility at Fort Lauderdale-Hollywood International airport, America's original and largest low-fare carrier is infusing South Florida's lively art scene with an interactive mural painted by local street artist Ruben Ubiera.
The mural, located in the FATVillage arts district of Ft. Lauderdale, brings to life the vibrant cultures of Southwest's near-international destinations served nonstop from FLL airport: Belize City, Cancun, Cuba, Grand Cayman, Montego Bay, Nassau, Punta Cana, San Jose, Costa Rica, and Turks & Caicos.
&We want to let South Floridians know that flying out of Southwest's new Ft. Lauderdale terminal is an opportunity to bypass the crowd in Miami for well-earned vacations,& said Steve Goldberg, Southwest Airlines' Senior Vice President and Executive lead for Florida. &We recognize the value art has in the Ft. Lauderdale community and hope this work inspires turning dreams of travel into reality.&
Admirers of the #Heartoftravel art installation are interacting with the mural by posing for photos to &pull back& an integrated painted curtain. A 30-second time-lapse video, created by digital agency of record RPA, shows Ubiera creating his grand masterpiece. The video is being shared on Southwest's Facebook and Instagram channels.
&Having Ruben Ubiera, who's known as the 'king of the walls,' create this work of art to illustrate Southwest's new flights allows us to tap into the diverse culture of South Florida and appeal to people's sense of wanderlust,& said Joe Baratelli, EVP, Chief Creative Officer at RPA.
About Southwest Airlines Co. In its 47th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 54,000 Employees to more than 100 million Customers annually. Southwest proudly operates a network of 101 destinations in the United States and nine additional countries with more than 3,900 departures a day during peak travel season. Service to Turks and Caicos begins Nov. 5, 2017, subject to requisite government approvals.
Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity. That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency®, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. The airline proudly unveiled a bold new look: Heart. A new logo, aircraft livery, interior design featuring a new seat and Flight Attendant galley, Employee-designed uniforms, and an updated airport experience all showcase the dedication of Southwest Employees who connect Customers with what's important in their lives.
From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 44 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2016 Southwest Airlines One Report™ can be found at SouthwestOneReport.com.
Book Southwest Airlines' low fares online at Southwest.com or by phone at 800-I-FLY-SWA.