<i>ampm</i>'s Toomgis Enlists Los Angeles Dodgers Player Justin Turner to Help Him Find a Summer Job

June 21, 2017

by
ampm

Los Angeles, CA, June 21, 2017 — Toomgis, spokes-creature for ampm, a convenience store with nearly 1,000 West Coast locations, has recruited his orange-bearded buddy, Los Angeles Dodgers third baseman Justin Turner, to help him find a summer job. Five humorous social media videos, show Toomgis, the loveable snack giant whose moniker stands for Too Much Good Stuff®, looking to expand his skill set with the help of his doppelganger, Turner.

It all kicks off with Toomgis sharing his résumé with Turner — who so often gets compared to Toomgis due to their striking resemblance — asking for a little help to get a summer job. Turner is compelled to help a beard bro out, and has Toomgis come out to the stadium to try out several jobs. In these comical videos, Toomgis tries his luck as a Dodger Dog vendor, next as the stadium groundskeeper, followed by helping Turner as a trainer, and then as a bat boy, with varying degrees of success.

"We're very proud to see how successful ampm's relationship with the L.A. Dodgers has grown over the last three years," said Donna Sanker, CMO, BP Fuels North America. "We think Dodger fans and ampm customers alike will really enjoy seeing the story of Justin Turner and Toomgis' friendship playing out both in social media and on the field.”

The budding bromance will culminate in Toomgis throwing the first pitch at the Dodgers vs. Rockies game on June 24, with Turner catching. Turner, a top-ranked player who is in the running for the All-Star game, will help prepare Toomgis for his most important job yet —securing a spot on the team.

The strategic partnership between ampm and the L.A. Dodgers has evolved over the last few years, starting with the first-ever branded convenience store located inside Dodgers stadium, followed by ampm being the only place outside the stadium where customers can buy a freshly prepared Dodger Dog. And new for this year, game attendees can buy a special collectible fountain cup at the stadium and bring it in to any ampm for a special refill price.

To further show support of team, ampm will have full-day activations at the stadium on game day. Visitors will get a 360-degree experience at the game, and will be immersed in Toomgis' summer-job experience with Turner. Some of the exciting activations fans will engage with include:

  • An interactive video booth at the stadium that will allow fans to create short videos with a variety of backgrounds of their choice to share on social media
  • Toomgis "snack cam" instead of "kiss cam"; where the camera will capture fans as they're snacking during the game
  • Toomgis beard-fan masks for the first 40,000 fans in attendance
  • ampm co-branded beach towels for the first 40,000 fans in attendance
  • Fans will have a chance to get their very own selfie with a couple of Toomgis standees, located at select stadium entrances

ampm will have banner ads and a home-page takeover of the Dodgers' MLB page on game day. There will also be a geo-targeted Snapchat filter at Dodger Stadium running on game day. The videos will live on ampm's social channels and Turner will also be posting to his Twitter, Facebook and Instagram accounts.

About ampm For nearly 40 years, ampm has been serving customers through a network of 1,000 locations across Arizona, California, Nevada, Oregon and Washington. The franchisee-based retailer is proud to be among the first U.S. convenience stores affiliated with retail fuel stations.