TORRANCE, Calif., Jan. 21, 2016 — Honda's "Paper" TV spot has been honored by the prestigious One Show, winning the 2015 Broadcast Television category, at One Show's annual Automobile Advertising of the Year Awards during the North American International Auto Show in Detroit, Michigan. The One Show's awards ceremony recognizes excellence in advertising in its assessment of global marketing campaigns.
"Paper," shot by Academy Award-nominated stop-motion artist PES, uses thousands of hand-drawn and colored illustrations from multiple artists to provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. The spot demonstrates Honda's commitment to "The Power of Dreams," a belief in big new ideas and to the determination to bring them to market that drives the company's R&D and leads to its diverse array of advanced-technology products.
The One Show, established by the One Club, the world's foremost non-profit organization devoted to elevating creative work in the industry worldwide, remains the pinnacle of achievement by providing a showcase of the world's best work, and by inviting collaboration among individuals who are actively developing outstanding work.
About Honda Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Civic, Fit and CR-Z, along with the HR-V Crossover and Pilot and CR-V sport/utility vehicles and the Odyssey minivan.
Honda has the longest-lasting cars1 of any mainstream automotive brand in America, and has been producing automobiles in America for more than 30 years, currently operating 18 major manufacturing facilities in North America. In 2015, more than 99 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
1 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988–2012 for Honda and non-luxury competing brands.