Santa Monica, CA, Nov. 16, 2015 — Leading independent ad agency RPA today was named one of the 50 Best Places to Work in Advertising & Media by Advertising Age. RPA was among 50 companies selected based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design. Nearly 20,000 people were surveyed as part of the selection process.
"We received recognition on this important list because of each and every one of our 594 Associates. It's the people that make an agency. It's the people that make the agency's culture. It's the people that make us successful at collaborating and respecting one another. It always comes back to the people," said Bill Hagelstein, president and CEO of RPA. "And it's our positive working environment that attracts top talent that does great work helping our incredible roster of clients build their brands and grow their business. Today gives us confirmation of what we've always known—this place is special."
Twenty-nine years ago Gerry Rubin and Larry Postaer founded RPA because of people—respect for both their clients and those working for them. This respect became the foundation for the agency. And still rings true today in the agency's pursuit to unlevel the playing field. We don't just create ads, but competitive advantages. For clients, we do so by aligning our goals and setting the bar high for creative, strategic and media ideas that are truly motivating and worthy of attention. And for Associates, the agency is committed to do everything possible to train, support and develop talent—to help give RPA Associates competitive advantages in their careers.
"As always, the competition was tough. Out of the hundreds of companies who applied, we're calling out more honorees than ever before. Fifty big shops, independents, agencies, ad tech, and media companies earned recognition for being leaders in recruiting, retaining, and cultivating talent," said Ken Wheaton, editor of Advertising Age. "At the end of the day all these organizations are in the talent business and they're doing it right. They're finding interesting, relevant, and often unexpected ways to create cultures and work environments that keep employees engaged."
Submissions were evaluated by Advertising Age research partner Buck Consultants LLC. Buck crafted two surveys to help Advertising Age find the companies with the best benefits and most engaged employees. The employer survey contained about 100 questions, including questions about pay, promotions, health care and other benefits and hiring practices. The employee survey contained about 50 questions. It measured aspects of the workplace environment that contribute to an engaged staff, including matters such as fairness of pay, vacation time, relationships with management and co-workers, career development and other workplace issues. Any agency, ad tech or media company with more than 40 full-time employees in the U.S. was eligible.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to unlevel the playing field for its clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO, CoStar Group, Delano Las Vegas, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino, Tempur+Sealy and pivot TV. For more information, visit http://www.rpa.com.
About Advertising Age Advertising Age is the leading global source of news, intelligence and conversation for the marketing and media community. Ongoing coverage of strategic topics like CMO Strategy and data-driven marketing is complemented by breaking news on digital, social media and more. The 85-year-old media group also produces original rankings including the 100 Leading National Advertisers, 100 Leading Media Companies, and Agency A-List.