Los Angeles, Oct. 29, 2015 — The L.A. Clippers are launching a new advertising campaign for the 2015???16 season titled "Together We Will," created by agency partner RPA, headquartered in Santa Monica, CA. The integrated campaign begins this week with out-of-home, digital, radio and a 30-second television spot called ???Pullover??? that aired last week in pre-season and will air tonight during the Clippers??? first home game of the regular season, versus the Dallas Mavericks.
Watch the ad here: https://youtu.be/cCapgs4HhNU
"Our new ad campaign signifies that we compete, we work and we win together. Together We Will captures our ambitions on the court, as well as our aspirations in the community," said Matt Paye, Vice President of Marketing, L.A. Clippers.
The commercial features Clippers players Chris Paul, DeAndre Jordan, Blake Griffin, J.J. Redick and Paul Pierce wearing Clippers warm-up shirts, pulling them over their heads to reveal another player. Each player makes a bold statement about the team, such as "Together we work" or "Together we hustle." An additional iteration of the spot will launch in mid-December.
"'Together We Will' celebrates the fearlessness that fuels Clipper Nation," said Kirt Danner, SVP, Group Account Director at RPA.
The spot will air throughout the season locally in the Los Angeles market in high-profile prime-time shows and live sports programming.
Clippers out-of-home bulletins and posters will be seen throughout L.A. and Orange County. A full-page print ad will appear in L.A. Weekly. Radio will air on KISS-FM, KRRL-FM, KPWR-FM, KROQ-FM, KSWD-FM and KLOS-FM.
Display ads were bought programmatically through an industry-leading DSP across a wide arrange of tactics. RPA is also supporting ticket sales through a robust search engine marketing campaign across Google, Yahoo! and Bing, and plan to run a paid social campaign on Facebook and Twitter.
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency whose mission is to unlevel the playing field for its clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO®, CoStar Group, Delano Las Vegas, LA Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino, Tempur+Sealy and pivot TV. For more information, visit http://www.rpa.com.