RPA Hires David Measer as SVP, Group Strategic Planning Director

October 22, 2015

by
RPA

Santa Monica, CA, Oct. 22, 2015 — Leading independent ad agency RPA has hired David Measer, most recently Group Director, Planning, Cultural & Business Insights at Crispin Porter + Bogusky, as SVP, Group Strategic Planning Director. Reporting to David Berne, SVP, Director of Strategic Planning at RPA, Measer will direct planning for Farmers Insurance and Apartments.com.

Measer's hire fits into RPA's vision for a strategic planning approach that is more responsive to today???s business challenges and marketing opportunities.

"The rapid change in today's world brings new opportunities for us to create competitive advantages for our clients," said Berne. "David recognizes that we are all looking for insights in the same places which speaks to an important part of David's role—to help us find new places to look. Identifying these 'open spaces' will enable us to deliver on our agency purpose to unlevel the playing field for our clients."

A graduate of Tufts University, Oxford University and USC???s Cinematic Arts master's program, Measer is a documentary filmmaker turned advertising strategic planner. For more than 15 years, he has shaped his career around elevating storytelling, using an anthropological approach to understanding human behavior and with a critical eye on contemporary culture and its influence on advertising. His award-winning career includes stints at TBWA\Chiat\Day, Secret Weapon Marketing and David&Goliath.

David has been a strategic force behind some of advertising's most iconic campaigns, including the launch of MINI in the United States, Apple's iPod "Silhouettes" campaign, Kia Soul's "Hamsters" campaigns, Burger King's "The King" campaign and Jack in the Box's "Jack" campaign.

Measer is an adjunct professor at USC's Annenberg School of Communications, a columnist for MediaPost's Engage, blogs and an active speaker at thinkLA and AAAA events.

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to unlevel the playing field for its clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA's client list includes American Honda, ampm, Apartments.com, ARCO®, CoStar Group, Delano Las Vegas, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino, Tempur+Sealy and pivot TV. For more information, visit http://www.rpa.com.