thinkLA Celebrates Los Angeles Advertising Community Through Artful Campaign

June 8, 2015


Santa Monica, CA, June 4, 2015 — thinkLA, a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising, is hosting the fifth annual thinkLA IDEA Awards Gala (formerly the Interactive Awards) today, June 4. The IDEA Awards pay tribute to Los Angeles as a hotbed of creativity and brand building.

Each year thinkLA asks a local agency to be the creative partner for the show and this year it was RPA, a leading advertising agency headquartered in Los Angeles, based on winning Campaign of the Year in 2014. RPA created a whimsical campaign for The Idea Awards themed ???WHAT IF WE?????? that is all about that burst of inspiration right at the beginning of any great idea. It all starts with those three little words. Regardless of discipline, Creative, Media, Sales or Software, RPA wanted to emphasize that ideas are what drive this industry forward.

The clever campaign includes a centerpiece video, "Inception to Celebration," out-of-home placements leading up to the event and animations shown during the event. ???Inception to Celebration??? is a type animation that reveals all an idea needs to go through to become great. "Dreamed," "crushed it," and "struck gold" communicate the emotions, desires and realities advertising professionals face.

In addition, RPA asked industry people to collaborate by writing down the first word that came to mind. Local LA artists were then commissioned to create original works of art inspired by these words. And three completed pieces of artwork will be given at the IDEA Awards Gala, with proceeds benefiting Ad Relief of Los Angeles.

"thinkLA strives to connect, inspire and educate the LA marketing community. This campaign illustrates these ideals in a passionate and captivating way that resonates, while showing off what the LA ad community is all about," said Jason Sperling, SVP, Executive Creative Director at RPA.

Credits Client: thinkLA Title: "Inception to Celebration" First air: 6/4/15

Agency: RPA EVP, CCO: Joe Baratelli SVP, ECD: Jason Sperling Sr. Art Director: Leonardo Borges Sr. Copywriter: Peter Megler SVP, Chief Production Officer: Gary Paticoff Assistant Producers: Angela Pascal & Grace Wang

VP, Account Director: Lisa Tanner Management Supervisor: Jana Wentz Account Executive: Matt Bower

Title Design & Animation: Laundry! Executive Producer: Michael Bennett Creative Director: PJ Richardson Art Director: Anthony Maiuri Associate Producer: Mary Melendez Designers: PJ Richardson, Nicole Choi, EJ Kang, Cynthia Lou Animators: Yongmin Park

Music & Sound Design: HUM ECD: Jeff Koz Sound Designer / Mixer: Dan Hart Music / Composer: Josh Loucka CD: Scott Glenn EP: Debbi Landon Producers: Nicolette Kolb & Caroline O'Sullivan

About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to unlevel the playing field for its clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA???s client list includes American Honda, ampm,, ARCO, CoStar Group, Delano Las Vegas, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino, Tempur+Sealy and pivot TV. For more information, visit