New Boutique Brand XO Mints Teams with Indie Folk-Rock Band Run River North to Deliver Valentine's Day Ballad for 'Ugly' People

February 12, 2015

by
XO Mints

LOS ANGELES ??? Feb. 12, 2015 ??? In honor of Valentine's Day and celebrating love—for everyone, even those with gaps between their teeth, dandruff or questionable dance moves—today XO Mints, The Flirtatious Mint™, is launching a brutally fun social music video, "The Ugly Couple Song." It features Los Angeles band Run River North covering a song originally written by Joshua Beeman and encourages everyone to open their hearts to love every day.

"We want everyone to share XO Mints with someone they love, or with someone they'd like to, because, if they do, as the song says, maybe they can make 'something beautiful,'" said Dan Loritz, co-founder of XO Mints. "And this is what we think the message of the song is about too—you don't have to be a supermodel to make #SomethingBeautiful. We're aiming Cupid's arrow at everyone this Valentine's Day."

"The Ugly Couple Song," created, directed and produced by RPA Advertising with Cut+Run handling editorial, stars three quirky men with humorous and yet somewhat universal tales of their awkward years, finding true love and ultimately starting "something beautiful."

Fans can download the song on xomints.com for FREE.

To celebrate the release of the song and video, XO Mints invites everyone to share images of love and beauty that are traditionally beautiful, heartwarming or that challenge stereotypes using the hashtag #SomethingBeautiful. XO Mints will be promoting the video on its Facebook and Twitter pages.

Packaged in its sleek, black, fashionable tin, XO Mints received their first big break in Los Angeles at the GRAMMYs as part of talent gift bags. They were also featured in the talent lounge and celebrity dressing rooms. A few weeks later, XO Mints will also be tucked into Oscar talent gift bags as well.

About Run River North The Los Angeles-based, indie outfit Run River North self-titled debut album debuted at #3 on the Billboard Heatseekers chart. Produced Phil Ek (Built To Spill, The Shins, Father John Misty), NPR writes, "Run River North stays the course ??? and finds success," and Esquire hails, "Because modern folk this richly layered has a high degree of difficulty. And [Run River North] nail the landing." With a nearly sold-out debut North American headline tour, the band has been performed on Jimmy Kimmel Live!, VH-1 "Big Morning Buzz," CMT "Concrete Country," Last Call With Carson Daly, and Emmy-winning PBS series Artbound. All this follows features with The Wall Street Journal, NPR Weekend Edition, NPR Here & Now, Entertainment Weekly, American Songwriter, Daytrotter, American Way, KPCC 89.3 Southern CA Public Radio and TeamCoco, the official website of Conan. Run River North is Alex Hwang (lead vocals, guitars), Daniel Chae (vocals, strings), Jennifer Rim (strings), Joe Chun (bass, vocals), John Chong (drums, vocals) and Sally Kang (vocals, keyboards).

About XO Mints XO Mints are the designer mints in the ultra-thin slide tin that are the perfect fashion accessory. Known as "The Flirtatious Mint" because each mint is stamped with "Hug Me and "Kiss Me," XO Mints are the most stylish breath mints you can buy. Made with real sugar, natural peppermint flavor, a little menthol for that "cooling" sensation, and no animal products whatsoever. For more information, visit http://www.xomints.com/.