Santa Monica, CA, Jan. 27, 2015 — Tempur Sealy has retained RPA as its advertising agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, Sealy, and Stearns & Foster.
New work to support each brand will begin this year.
"The iconic Tempur Sealy brands have an incredible opportunity to unlevel the playing field in their competitive segment," said Pete Imwalle, COO at independent ad agency RPA. "We think this is a perfect fit between client and agency partner, and the possibilities are endless for us to make sure people get the best sleep of their lives."
RPA joins an impressive lineup of agencies working with Tempur Sealy, including MediaCom (media), Taylor (public relations) and Figure 8 Creative (marketing communications).
"It's exciting to welcome RPA to the Tempur Sealy family," said Patrice Varni, Senior Vice President of Brand Marketing. "They share our commitment to improving the sleep of more people every night, and we are excited to collaborate with them on the development and execution of creative marketing programs for our family of brands."
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent full-service advertising agency, whose mission is to unlevel the playing field for their clients. RPA has a proven track record of building brands while building businesses into positions of category leadership, and has been rewarded with many long-term client relationships because of it. RPA???s client list includes American Honda, ARCO, Los Angeles Clippers, Dropbox for Business, Farmers Insurance Group, Intuit Small Business, La-Z-Boy, Mandalay Bay Resort and Casino and pivot TV. For more information, visit http://www.rpa.com.
About Tempur Sealy International Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, Optimum and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit http://tempursealy.com or call 800-805-3635.