Santa Monica, CA, Sept. 5, 2014 - The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.
The Los Angeles Clippers will start the 2014-2015 season with a new creative platform that will be promoted across media channels.
"The Los Angeles Clippers are poised for greatness. RPA will help the franchise become a first-class sports and entertainment brand," said Kirt Danner, SVP, group account director at RPA. "The soon-to-launch campaign will help the franchise stand out and seize this unique opportunity to gain a competitive edge and increase its fan base."
About RPA RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, digital and event marketing. RPA's client list includes American Honda, ARCO, Delano Las Vegas, Intuit Small Business, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino and pivot TV. For more information, visit http://www.rpa.com.